Competitive Battlecard

Best Vouchagram Alternatives: Why Teams Choose Xoxoday Plum

Evaluating Vouchagram for gift cards and rewards? Here is where the two platforms differ, and why teams running programs across regions and use cases choose Xoxoday Plum.

Powering rewards at 5,000+ companies worldwide

Adobe
Behr
Capgemini
Cosentino
Continental
Freshworks
H&M
HSBC
Kantar
Kennametal
Kohler
Michelin
Nielsen
Xero
Adobe
Behr
Capgemini
Cosentino
Continental
Freshworks
H&M
HSBC
Kantar
Kennametal
Kohler
Michelin
Nielsen
Xero

Why Xoxoday

Why Companies Choose Xoxoday

Ten reasons teams running gift card and rewards programs at scale choose Xoxoday Plum.

1

Gift Cards at Global Scale

10M+ reward options across 30+ categories, with gift cards from local and global brands in 150+ countries.

2

Beyond Gift Cards

Prepaid cards, flights, hotels, experiences, lounges, air miles, charity, mobile top-ups, and custom rewards on the same platform.

3

Amazon Partnership

Direct redemption on Amazon in the US, UK, India, Spain, and Germany. Recipients shop on Amazon's actual website.

4

True Global Infrastructure

150+ countries, 50+ currencies, purchase parity, 50+ languages, local tax governance, and flexible data residency across public, private, and on-premise clouds.

5

Value for Money & Lower TCO

Best-price catalog with no hidden markups. On Generation and On Redemption billing models to match how your finance team operates.

6

Built-In Enterprise-Grade Controls

Role-based access, budget thresholds, maker-checker workflows, reward rule engine, and country-level controls built into the platform.

7

Unmatched Deployment Flexibility

SaaS Admin Portal, REST APIs, SSO-based white-labeled storefront, SDKs, or iFrames. No-code self-serve or full API control, both in one platform.

8

250+ Integrations and AI

Trigger rewards from MS Teams, Slack, Workday, SAP, Salesforce, and more, with an AI copilot and the Xoxoday MCP for AI agents.

9

One Platform for Every Reward Use Case

Employee rewards, consumer promotions, channel incentives, survey rewards, instant payouts, and loyalty programs - without stitching together multiple vendors.

10

Professional Services

Full onboarding consulting and project management. Dedicated CSM, structured MBRs & QBRs, and AI-powered 24/7 support across geographies and time zones.

Feature Comparison

How Xoxoday Plum Addresses Feature Gaps with Vouchagram

Vouchagram has real strength in the Indian market. It states 200+ business clients, 5+ million customers, and a long-running focus on banks and corporate gifting, with white-label microsites and a D2C voucher portal. Gaps emerge when programs need a catalog beyond vouchers, coverage outside India, and enterprise controls and developer tooling at scale.

This matters because catalog depth and local relevance drive redemption rates, especially across multi-country workforces and customer bases.

Feature
Vouchagram
Xoxoday Plum
Gift card brands
190+ brand vouchers; 500+ products across nine categories.
10M+ reward options across 30+ categories, with local catalogs in 150+ countries.
Amazon Store
Not publicly documented.
Direct redemption in US, UK, India, Spain, Germany.
Prepaid Cards
Not publicly documented.
Visa & Mastercard prepaid cards.
Travel - Flights, Hotels & Miles
Travel vouchers listed as a category.
Flights, hotels, air miles, and airport lounge access.
Experiences, Charity & Top-Ups
Not publicly documented.
Experiences, charity and donations, and mobile top-ups.
Delivery speed
E-gift vouchers delivered in seconds.
Instant digital delivery.

** All comparisons are based on open-source data

Beyond the Platform

Vouchagram gives you the Indian voucher catalog. Plum gives you the world - and a team to run it.

At launch, you get dedicated Implementation Engineers, structured onboarding, and project management built around your program calendar - across geographies and time zones.

After launch, a named Customer Success Manager drives redemption rates and program ROI through monthly and quarterly business reviews, with 24/7 AI-powered support keeping your finance, HR, and ops teams unblocked.

Plum ships AI today: reward recommendations, program insights, and automation, and the Xoxoday MCP lets your AI agents trigger rewards natively. The longer you run Plum, the more leverage your programs gain.

Customer stories

Real results from teams running global reward programs

Leading teams rely on Xoxoday Plum to run scalable rewards and incentives programs with greater control and visibility.

Xero logo

Matt Wale

Head of Growth Marketing, Xero

SaaS · Referral Rewards

We were manually sourcing and sending rewards one by one. With Plum, the entire program runs itself - and our referral program delivered 20% growth year on year.
H&M logo
Our employees really like the Xoxoday rewarding process. The customer service they offer is exceptional and commendable. That was the most important criterion for us when deciding on them.

Human Resource Business Partner

HR Business Partner, H&M

Retail · Employee Rewards

Nielsen logo
We used to spend weeks coordinating survey incentives manually. With Plum, distribution is fully automated - respondent experience improved and our ops team got that time back.

Ravi Gour

Regional Panel Leader, Asia-Pacific

Media Measurement · Survey Rewards