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Apple Store

Offer genuine Apple products as rewards in every program you run

Give recipients the latest iPhone, Mac, iPad, Apple Watch, and AirPods, delivered with official Apple warranty. Manage budgets, approvals, and fulfillment in one place.

The catalog

Every product in the Apple lineup, ready to offer as a reward

Recipients can choose from the full Apple range, including new launches as they release. You don’t need to negotiate with retailers or manage inventory yourself.

iPhone

The latest models, including iPhone 17e and the Pro range, for top-tier recognition and milestone rewards.

Mac

MacBook Air, MacBook Neo, iMac, Mac mini, and Mac Studio for high-value awards and work-from-home setups.

iPad

iPad, iPad Air, and iPad Pro for sales incentives and leadership gifting.

Apple Watch

A popular choice for wellness challenges and anniversary rewards.

AirPods

An accessible, high-demand reward for spot recognition and survey incentives.

TV, home, and accessories

Apple TV, HomePod, chargers, cases, and more for flexible, lower-value rewards.

Always current

A catalog that stays current without any work from your team

Recipients see current products, configurations, and pricing, so what they choose is what they receive. Orders are placed and tracked automatically, which removes manual procurement from your team’s workload.

Current products and configurations

The catalog updates as models and options change.

Accurate pricing and availability

The catalog reflects current pricing and availability.

New launches added quickly

Recipients can choose the latest Apple products soon after release.

Automatic order placement

Every redemption turns into an order with no purchase orders or vendor follow-ups.

Use cases

Where Apple products make the biggest difference in your reward programs

Apple products carry high perceived value and are among the most requested rewards. That makes them effective when you need a reward people will actually work toward.

Employee recognition and milestones

Mark work anniversaries, promotions, and annual awards with a reward employees remember long after the event.

Sales and channel partner incentives

Motivate dealers, distributors, and sales teams with prizes tied to targets, contests, and quarterly SPIFFs.

Customer loyalty tiers

Add Apple products to the redemption catalog for your top tiers so high-value members have something worth saving points for.

Referral and acquisition campaigns

Offer milestone rewards for referrals without handling device procurement or shipping yourself.

Corporate and festive gifting

Send Apple products to clients, leadership, and key accounts for festive occasions, year-end, or deal closures.

High-value research incentives

Recruit hard-to-reach B2B respondents or run sweepstakes for long-form studies.

Why Plum

Why businesses choose Plum over buying Apple products directly

One platform for every reward

Offer Apple products alongside 10M+ other reward options, so recipients who want something else still have a choice.

No procurement or logistics work

Skip vendor onboarding, bulk purchase orders, and courier coordination. Plum handles ordering and delivery.

Recipient choice without inventory risk

Recipients pick their own model and configuration, so you’re not left holding devices people don’t want.

Higher-value rewards without a higher budget

Points plus pay lets recipients choose premium products while you fund only the points you issued.

Budget control and reporting

Set spend limits and approval workflows, and get finance-ready reports and invoices from one account.

Genuine products with warranty

Every product is brand new and comes with official Apple warranty and access to authorized service centers.

Add Apple products to your own platform with the Plum API

Use the Plum Rewards API to fetch the Apple catalog, place orders, and track delivery status from your loyalty app, HRMS, or incentive platform. Prefer a faster launch? Use the white-labeled storefront with SSO and go live in 2 to 3 weeks.

Catalog browse

Fetch the Apple lineup by category, model, and configuration in real time.

Order placement

Place orders directly from your platform and let Plum handle fulfillment.

Delivery tracking

Track order and delivery status through the API or your admin dashboard.

json
1GET /api/v1/catalog/apple
2
3{
4 "country": "IN",
5 "categories": ["iphone", "mac", "ipad", "watch", "audio"],
6 "currency": "INR",
7 "limit": 50
8}
Common questions

Frequently asked questions

Yes. Every product is brand new, sealed, and comes with official Apple warranty.