Features

Run every rewards and incentives program from one platform

Set budgets and approval rules, choose from 10M+ rewards across 150+ countries, and deliver them by email, SMS, WhatsApp, or API. Every send carries your branding, follows your controls, and shows up in reports your finance team can reconcile.

Trusted by leading brands

AT&T
Abbott
Adobe
CGI
Capgemini
Continental
DAMAC
Freshworks
H&M
HSBC
Infosys
Keka
Kennametal
Mastercard
Mercedes-Benz
Microsoft
Nielsen
Rakuten
Siemens
Standard Chartered
Tesco
Visa
Western Digital
AT&T
Abbott
Adobe
CGI
Capgemini
Continental
DAMAC
Freshworks
H&M
HSBC
Infosys
Keka
Kennametal
Mastercard
Mercedes-Benz
Microsoft
Nielsen
Rakuten
Siemens
Standard Chartered
Tesco
Visa
Western Digital
AT&T
Abbott
Adobe
CGI
Capgemini
Continental
DAMAC
Freshworks
H&M
HSBC
Infosys
Keka
Kennametal
Mastercard
Mercedes-Benz
Microsoft
Nielsen
Rakuten
Siemens
Standard Chartered
Tesco
Visa
Western Digital

Campaign and budget controls

Set budgets, approval rules, expiry dates, and send schedules for each campaign, so every reward follows your policies.

User & wallet management

Customizable admin access levels and budgetary thresholds. This feature enables efficient management of user accounts and financial resources, allowing organizations to delegate responsibilities and control spending across different departments or teams.

User & wallet management in Plum

Expiry controls

Set customizable validity periods for rewards, including codes, links, and points. This feature gives senders full control over reward lifespans, allowing them to create time-sensitive incentives or long-term rewards tailored to specific campaigns or goals.

Expiry controls in Plum

Reward scheduler

Plan by scheduling reward sends for future dates, ensuring timely and automated reward distribution. This feature allows businesses to set up rewards in advance for birthdays, anniversaries, or milestone achievements, improving efficiency and recipient satisfaction.

Reward scheduler in Plum

Bulk gift card issuance

Issue up to 999 gift cards in a single action for high-volume distribution needs. Ideal for large campaigns, festive gifting, and enterprise rollouts where speed and scale matter.

Bulk gift card issuance in Plum

Use-case & occasion filters

Filter reward options by use-case, such as HR, Sales, or Marketing, or by occasion, like New Year or work anniversaries. Find the right reward faster without browsing the full catalog.

Use-case & occasion filters in Plum

Rule engine

Create conditional logic for rewarding with an intuitive "If-this-then-that" system. Integrate with APIs for automated, rule-based reward distribution based on triggers and conditions across your business processes.

Fine-grained controls

Manage rewarding criteria with precision, including count limits, campaign durations, manual approvals, and repeat rewards. Cancel or resend rewards as needed, with full control throughout your program's lifecycle.

Category-level spending controls

Set daily and monthly redemption limits by category, such as gift cards or merchandise, plus distinct conversion rates, markups, or discounts per category or campaign. Limits and rates apply automatically at redemption.

Custom reward naming

Rebrand points with your own terminology, like Coins or Credits, consistently across the storefront, emails, and reports. Reinforce your program's identity at every touchpoint.

Flexible denominations

Send several value variants of the same brand in a single "Send Individually" transaction, with campaign denominations up to 50,000,000. Cover every recipient budget or tier, from everyday rewards to high-value enterprise payouts, without running separate campaigns.

Customizable bulk-upload template

Upload rewards via CSV with explicit denomination type and range shown directly in the template. Reduce upload errors and speed up large bulk-sending operations.

Hybrid redemption

Let recipients redeem using points only, currency only, or a split of both in a single transaction, covering the gap when a points balance falls just short of a reward.