The challenge
Rewarding panelists at scale — without exposing their data
Nielsen runs one of the world's most extensive consumer insights operations, relying on panels of survey respondents across Asia-Pacific. The rewards team managed multiple vendors across geographies, each requiring coordination, purchase orders, and reconciliation. Fulfilling rewards through external partners meant sharing panelist details with vendors, creating a real privacy risk for a company whose entire business depends on participant trust.
The solution
How Nielsen turned a manual, multi-vendor burden into a fully automated rewards program
Nielsen integrated Xoxoday Plum's Rewards API directly into their existing survey platform. When a panelist completes a qualifying survey, the reward is triggered automatically — no manual intervention, no vendor coordination, no delay. Panelist data stays within Nielsen's systems.
- Rewards API integration — seamlessly connected to Nielsen's survey platform, with rewards dispatched automatically at the point of completion
- Global rewards catalog — 10M+ options across 30+ categories including gift cards, merchandise, prepaid cards, travel, experiences, and entertainment, with locally relevant choices in every market
- Privacy-safe fulfillment — rewards delivered without exposing panelist personal details to third-party vendors
- Unified admin dashboard — single interface for all teams to manage reward budgets, track delivery status, and pull consolidated reports across markets
- Real-time reporting & analytics — live visibility into reward status and spend, replacing fragmented monthly vendor reports
The results
Panelists rewarded faster, more reliably, and with more choice than ever before
43K+
Rewards fulfilled across the program
+77%
Growth in monthly reward volume over the span of a year
55+
Countries Nielsen operates in — served from one platform
Since going live, Nielsen has fulfilled rewards for survey panelists across its global markets through a single platform — no manual steps, no vendor coordination. Reward volume grew consistently over the span of a year as more teams adopted the platform and panel activity scaled across geographies.