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Turn ad fatigue into high CTRs with embedded rewards
Combat ad fatigue and shrinking attention spans with rewards users actually want. Increase CTR, extend video view time, and drive conversions, without adding engineering overhead to your ad-tech stack.
The Problem
Why ad fatigue is quietly killing your CTR and revenue
Global ad-blocking, shrinking attention spans, and repetitive ad experiences are wearing users down, and taking engagement and advertiser confidence with them.
Low click-through rates
With ad-blocking at 42.7% globally and shrinking attention spans, users have little reason to engage with static ads.
Incomplete video views
Without an incentive to stay, users skip or abandon video ads before advertisers get full exposure to their message.
High-friction conversions
Forms, purchases, and sign-ups feel like effort with no payoff, so users drop off before completing the action.
No visibility into reward impact
Disconnected reward and reporting systems make it hard to prove which incentives actually move engagement or revenue.
Turn fatigue into engagement with rewards embedded at every touchpoint
Run reward-based ad campaigns without manual ops or developer dependency. Plum handles reward issuance, gamification, and delivery inside your ad-tech stack.
Integrate with any ad-tech platform
- Connect to Google Campaign Manager 360, InMobi, Adform, OpenX, TapJoy, and more
- Set up trigger-based rewarding workflows without complex code
- Auto-send rewards based on user ad interactions
- REST APIs and webhooks for custom ad workflows
2-3
days to go live
50+
integrations
99.9%
uptime SLA
Gamify your ads with a mechanism you like
- Choose from Spin the Wheel, Scratch Cards, Instant Wins, and Games
- Incentivize any touchpoint: ad clicks, purchases, form fills
- Design gamified experiences the way you want them
- Make ads more fun, competitive, and memorable
1Mn+
gift options
8000+
global brands
100%
customizable
Enhance ad engagement with localized promos
- Send localized digital rewards to grab users' attention
- Set denominations in your preferred currency ($, €, ¥, ₹, £)
- No conversion hassles across geographies
- Let users redeem from a catalog of 10M+ gift options
10M+
reward options
150+
countries supported
0%
conversion hassle
Monitor rewards delivery in real time
- Post back redemption data into your ad-tech platform
- Track real-time status of rewards delivered and redeemed
- Build custom reporting dashboards inside your ad-tech tool
- Track impact on user engagement, ad performance, and revenue
100%
savings on unclaimed rewards
<1s
data refresh
Real-time
delivery tracking
How it works
Introducing rewards into your ads is a 3-step process
Three steps. No bottlenecks. No consultants. Just a clear path from configuration to measurable impact.
Integrate & automate
Set up rewards for your ad campaigns, recharge your wallet, and connect our rewards platform with your ad-tech tool via robust connectors.
The world's largest reward marketplace
Give recipients the freedom to choose what they want from millions of reward options, delivered in their currency and available across 150+ countries.
Explore Reward Marketplace
Use Cases
Built for every type of ad-tech engagement
Click-through campaigns
Reward users the instant they click an ad, driving higher CTR and better engagement with advertised content.
Video ad completion
Incentivize users to watch video ads in their entirety, increasing ad completion rates and advertiser exposure.
Form fill & lead gen
Offset the effort of completing forms with instant rewards, reducing friction and driving more conversions.
Purchase-triggered promos
Reward users the moment they complete a purchase through an ad, tying incentives directly to revenue events.
Geo-targeted campaigns
Run promotional campaigns across multiple geographies with auto-currency conversion and localized reward catalogs.
Gamified ad experiences
Layer Spin the Wheel, Scratch Cards, or Instant Wins onto any ad touchpoint to boost competitiveness and recall.
Customer Stories
Trusted by ad-tech and marketing platforms that move fast
From ad-tech firms to mobile advertising platforms, teams use Plum to embed rewards into campaigns across every geography.
Ad-Tech Firm
Ad-Tech · Global
Ad-Tech · Global
Xoxoday's lucrative rewards extended our ad's view time. Our target users spent more time on the advertised offer and the campaign's message.