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The reward engine behind every rewarded ad
Payouts and gamified engagement embedded in your existing stack, so every rewarded ad campaign launches faster and pays off more.
The Problem
Why static ads are leaving revenue on the table
Static ads lose users to ad-blocking, shrinking attention, and repetition before advertisers get real exposure. Rewarded formats fix this with speed and scale.
Low click-through rates
With ad-blocking at 42.7% globally and shrinking attention spans, users have little reason to engage with static ads.
Incomplete video views
Without an incentive to stay, users skip or abandon video ads before advertisers get full exposure to their message.
High-friction conversions
Forms, purchases, and sign-ups feel like effort with no payoff, so users drop off before completing the action.
No visibility into reward impact
Disconnected reward and reporting systems make it hard to prove which incentives actually move engagement or revenue.
A reward engine embedded inside your ad-tech stack
Sits behind your ad-tech platform as the reward engine, issuing payouts and gamification, so the reward you pass back stays a fraction of the premium rewarded formats earn.
Embed reward issuance into any ad-tech platform
- Connect to Google Campaign Manager 360, InMobi, Adform, OpenX, TapJoy, and more
- Set up trigger-based rewarding workflows without complex code
- Auto-send rewards based on user ad interactions, whether view-based or action-based
- REST APIs and webhooks (Rewards API) for custom ad workflows
2-3
days to go live
50+
integrations
99.9%
uptime SLA
Layer engagement mechanics onto any touchpoint
- Choose from Spin the Wheel, Scratch Cards, Instant Wins, and Games
- Incentivize any touchpoint: ad clicks, video completion, purchases, form fills
- Design gamified experiences the way you want them
- Give users a reason to return daily, which builds repeat ad inventory for you to sell
1M+
gift options
8,000+
global brands
100%
customizable
Pay out in every market without conversion hassle
- Send localized digital rewards to grab users' attention
- Set denominations in your preferred currency ($, €, ¥, ₹, £)
- No manual currency conversion across geographies
- Let users redeem from a catalog of 10M+ gift options
10M+
reward options
150+
countries supported
50+
currencies
Monitor reward delivery and unclaimed budget in real time
- Post back redemption data into your ad-tech platform
- Track real-time status of rewards delivered and redeemed
- Build custom reporting dashboards inside your ad-tech tool
- Track impact on user engagement, ad performance, and revenue, including unclaimed reward budget
<1s
data refresh
Real-time
delivery tracking
Full
visibility into unclaimed budget
How it works
Embedding rewards into your ad campaigns is a 3-step process
Three steps. No bottlenecks. No consultants. Just a clear path from configuration to measurable impact.
Integrate and automate
Connect Plum to your ad-tech platform through pre-built connectors or the Rewards API, and fund your wallet to start issuing payouts.
The world's largest reward marketplace, available through one embedded connection
Choose from millions of rewards, delivered in-currency across 150+ countries - e-gift cards, prepaid products, travel, Amazon, merchandise, top-ups, and experiences.
Explore Reward Marketplace
Use Cases
Built for every reward-per-engagement model
Rewarded video (watch-to-earn)
Pay users for completed video views at the premium eCPM this format commands.
Click-through campaigns
Reward users the instant they click an ad, driving higher CTR and stronger engagement.
CPA-triggered rewards
Pay out only when a user completes a sign-up, survey, or lead form.
Form fill and lead gen
Offset the effort of completing a form with an instant reward, reducing drop-off.
Purchase-triggered promos
Reward users the moment they complete a purchase through an ad.
Daily engagement streaks
Use points or accumulating rewards to build daily return habits and repeat ad inventory.
Geo-targeted campaigns
Run campaigns across multiple geographies with local currency payouts, no manual conversion.
Gamified ad experiences
Layer Spin the Wheel, Scratch Cards, or Instant Wins onto any ad touchpoint.
Customer Stories
Trusted by ad-tech and marketing platforms that move fast
From ad-tech firms to mobile advertising platforms, teams embed Plum's reward engine into their campaigns across every geography.
Ad-Tech Firm
Ad-Tech · Global
Ad-Tech · Global
Xoxoday's lucrative rewards extended our ad's view time. Our target users spent more time on the advertised offer and the campaign's message.