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Gamify your app and maximize in-app purchases
Embed rewards directly into your app with powerful SDKs and APIs. Reward every purchase, upgrade, and in-app action instantly to boost conversion, engagement, and ARPU.
The Problem
Why in-app promos fail to drive real purchase behavior
Low adoption, high drop-off, and generic offers are quietly driving up CAC and leaving ARPU on the table.
Low promo adoption
Well-designed offers still fail to convert if users don't see enough value to act on them. Static promos blend into the background and get scrolled past.
High user drop-offs
Without an incentive to complete an action, users abandon purchases, upgrades, and in-app flows midway.
Missed upsell opportunities
Static offers don't nudge users toward premium features or additional products, leaving revenue per user flat.
Generic, one-size-fits-all rewards
A single reward type doesn't excite every user segment. Poor reward relevance kills promo engagement and adoption.
Embed gamified rewards directly into your app with SDKs and APIs
Run engagement-based reward campaigns without manual ops or developer dependency. Plum handles reward issuance, delivery, and tracking across your app.
Integrate rewards into your app with cross-platform SDKs and APIs
- Use cross-platform SDKs and APIs to embed rewards into your client applications
- Incentivize any in-app touchpoint, such as a purchase or KYB event
- Award points or send instant rewards based on user action
- REST APIs and webhooks for custom in-app workflows
Cross-platform
SDKs & APIs
Multi-currency
support
99.9%
uptime SLA
Build your preferred gamified mechanism
- Choose from Lucky Wheels, Scratch-offs, Instant Wins, QR codes, and Interactive forms
- Get your gamified mechanism designed exactly the way you want
- Incentivize positive user actions to drive app adoption and activity
- Launch time-sensitive campaigns tied to any in-app moment
5+
gamified formats
100%
customizable
10M+
gift options
Excite global users with localized promos
- Send localized digital rewards that app users prefer
- No currency conversion hassles across geographies
- Let users redeem rewards from a catalog of 10Mn+ gift options
- Choose from 8000+ global brands across categories
10Mn+
reward options
8000+
global brands
150+
countries supported
Track rewards delivery status in real time
- Monitor rewards delivery and redemption status in real time
- Get a bird's-eye view of your budget and expenses
- Benefit from multi-admin capabilities to scale across stakeholders
- Make data-driven decisions to optimize promotional strategies
Real-time
delivery tracking
Multi-admin
access
Live
budget visibility
How it works
Getting started is only a 3-step process
Three steps. No bottlenecks. No consultants. Just a clear path from configuration to measurable impact.
Run promo offer
Select the product, plan, or feature you want to run the promotional offer for. Tie it with attractive digital rewards and show them prominently to drive the desired action.
The world's largest reward marketplace
Give recipients the freedom to choose what they want from millions of reward options, delivered in their currency and available across 150+ countries.
Explore Rewards Marketplace
Use Cases
Built for every type of in-app promotional campaign
Subscription upgrades
Reward users the moment they upgrade from a free plan to a paid or premium tier, driving conversion at the exact decision point.
First purchase incentives
Offer new users a compelling reward on their first in-app purchase to overcome initial buying hesitation.
Cross-sell & upsell campaigns
Entice users to explore additional products or premium features with rewards tied to exploration and purchase.
Spend-based milestones
Trigger rewards when users cross a spend threshold, encouraging larger basket sizes and repeat purchases.
Feature adoption drives
Reward users for trying a new feature, increasing adoption of capabilities that might otherwise go unused.
Seasonal & time-sensitive promos
Launch gamified, time-bound campaigns like scratch cards or spin-the-wheel tied to seasonal sales events.
Customer Stories
Trusted by consumer apps that move fast
From travel to lifestyle apps, teams use Plum to gamify promos and drive in-app purchases at scale.
Famous Travel App
Travel · Global
Travel · Global
Xoxoday's technology has been an absolute game-changer in driving engagement and boosting in-app purchases. The integration process was a breeze, and we were up and running in no time.
Our business witnessed a tremendous surge in user engagement and loyalty after implementing Xoxoday's rewards. We loved the real-time metrics, as it empowered us to make data-driven decisions.
Renowned Lifestyle App
Lifestyle · Global
Lifestyle · Global