Distribute globally
Launch and personalize reward programs across any geography, channel, and use case from one dashboard.
Send · Q2 SDR Push
CodesPointsLinksCards
Email8,420
WhatsApp2,140
SMS1,280
Activity shown in the product preview: Workflow triggered, Task complete, 12 reactions, Credits redeemed.
Marketing
Reward every marketing campaign moment, automatically
Trigger rewards on demo bookings, survey completes, referrals, and reviews. Across 150+ countries. Without sourcing vendors or chasing redemptions.
The Problem
Your campaigns are creative. Your incentive stack is holding them back
Most reward tools weren't built for global, automated, always-on marketing. The gaps show up in pipeline, ROI, and team time.
Ignored outreach
Decision-makers don't respond to webinar invites, demo requests, or survey links because there's nothing in it for them. A reward changes that math in a single click.
Manual everything
Sourcing vendors. Issuing gift card codes. Chasing redemptions. Reconciling budgets in spreadsheets. None of this is marketing. All of it compounds with every campaign.
One market, one tool
A US Amazon gift card doesn't work in Singapore. Most reward tools were built for one market. Your campaigns aren't.
The Solution
Set it up once. Let it run
Three building blocks behind every campaign. Distribute globally. Govern with confidence. Operate with visibility.
Govern with confidence
Manage budgets, permissions, and risk through enterprise-grade controls, without slowing program delivery.
Wallet · Q2 2026
$248,420remaining
Marketing$92k / $120k
Sales$48k / $60k
CSM$28k / $30k
Operate with visibility
Track every reward in real time, reconcile across currencies, and close the books with finance-grade reporting.
Q2 · All Programs
+18%$412,860distributed
12,840
Issued
11,162
Redeemed
87%
Rate
Use Cases
One platform. Every marketing use case
Send rewards from 50 recipients to 500,000. The workflow stays identical across every marketing program.
ABM & Demand Gen
Trigger demos, webinars, roundtables
Use Case · 1 of 7
ABM & demand generation
Reward prospects for booking demos, attending webinars, and joining roundtables. Trigger delivery automatically via Demandbase, 6sense, HubSpot, or Salesforce. Sync redemption data back to your CRM so you know which incentives are moving pipeline.
Plum's ABM customers see 2.5× higher meeting booking rates after launching reward-linked outreach.
Survey & Research
Auto-deliver on submission, zero manual
Use Case · 2 of 7
Survey & research incentives
Auto-deliver rewards the moment a survey is submitted via Typeform, Qualtrics, or SurveyMonkey. Zero manual work. Recipients choose from a global catalog. You see completion-to-redemption rates in one dashboard.
Survey response rates jump when rewards land the second a respondent finishes. Most teams see double-digit completion lift.
Referral Programs
Trigger on signup, purchase, activation
Use Case · 3 of 7
Referral programs
Trigger referral rewards automatically when a defined condition is met: signup, purchase, activation. Recipients choose their own reward. One-click redemption, no login required. Full conversion and cost-per-referral tracking built in.
SAMCO reduced cost per referral lead by 51.3% and boosted ARPU by 107.5% with Plum's Reward Links API.
Consumer Promotions
Sweepstakes, scratch, spin-the-wheel
Use Case · 4 of 7
Consumer promotions
Run sweepstakes, scratch cards, spin-the-wheel, and buy-and-win campaigns globally. Distribute rewards via QR code, SMS, WhatsApp, or email. Curate the catalog by geography. Track redemption rates and budget utilization in real time.
Xero acquired 1,900+ customers in 4 months with a 25% lift in conversion rates.
Reviews & Advocacy
G2, Capterra, video testimonials
Use Case · 5 of 7
Reviews & advocacy
Reward G2, Capterra, and Trustpilot reviews, video testimonials, and case study participation. Rewards trigger only after the action is verified. Fraud detection and duplicate controls protect every dollar.
Reviews programs on Plum see verified G2 and Capterra reviews land within the first week of launch.
Influencer & Affiliate Payouts
Instant creator payouts, 150+ countries
Use Case · 6 of 7
Influencer & affiliate payouts
Pay creators instantly in their preferred format: gift cards, prepaid Visa/Mastercard, or PayPal. Across 150+ countries the moment a milestone hits. No wire transfer delays. No payment friction. Full payout audit trail included.
Pay creators in 150+ countries in their preferred format the moment a milestone is hit. Zero wire-transfer delay.
Events & Webinars
Pre-event drives + post-event rewards
Use Case · 7 of 7
Events & webinars
Drive registrations with pre-event incentives and reward attendance automatically post-event via your marketing automation platform. Bulk CSV or API-triggered delivery. Works with Zoom, Marketo, Outreach, and Salesloft.
Native triggers for Zoom, Marketo, Outreach, and Salesloft. Bulk CSV or API delivery. Fully automated.
The Catalog
10 million reasons your prospects will say yes
The best reward is the one the recipient picks themselves, in their currency, in their language, inside your product.
Book a demo
Inside the tools you already use
Reward from wherever your marketing team already works
CRM, marketing automation, ABM platforms, survey tools, and analytics. Plum connects to them all.
Customer Stories
Trusted by marketing teams that move fast
Companies across industries use Plum to power every marketing motion - automatically, globally, and at scale.
Sandeep John
Head of Field Marketing, SE Asia, Freshworks
SaaS · Middle East & APAC
The platform is self-served, quick to set up, and easy to use. The ability to create landing pages that triggered localized rewards helped our business drive engagement.
We were manually sourcing and sending rewards one by one. With Plum, the entire program runs itself - and our referral program delivered 20% growth year on year.
Matt Wale
Head of Growth Marketing, Xero
Thanks to Plum, we can now automate incentive procurement and distribution, saving high costs and time. The overall online respondent experience has been excellent.
Ravi Gour
Regional Panel Leader, APAC, Nielsen
Common questions
Everything you would want to know
Most teams launch their first campaign within days. Native integrations with 50+ tools, ready-made templates, and a self-serve dashboard mean no engineering work is required for standard use cases. Custom API integrations typically go live in 2 to 3 weeks.