The challenge
A rewards experience worth coming back to
The brand runs a loyalty program for professional painters - independent contractors, trade specialists, and painting professionals who purchase the brand's products at its exclusive retail partner. Every qualifying purchase earns points through Salesforce Loyalty Cloud. The problem was on the redemption side: a limited reward catalog meant professionals would use their points once and disengage, rather than treat the program as a genuine reason to keep buying.
To build sustained loyalty among a working professional community with diverse tastes and needs, the program needed a white-labeled rewards marketplace with real catalog breadth - full control over which categories were available, live reporting for finance reconciliation, and a direct connection to Salesforce Loyalty Cloud without a custom build.
The solution
An integrated marketplace, live in days
Xoxoday Plum was integrated with Salesforce Loyalty Cloud via SSO. When a painting professional logs into the loyalty portal to redeem their purchase-earned points, they land directly on a white-labeled Xoxoday storefront - no separate login, no friction. The program team manages catalog configuration and reporting through the Admin Portal.
- SSO integration - with Salesforce Loyalty Cloud - single-click access from the loyalty portal
- Catalog curation - enable categories, feature reward types, set denomination limits
- White-labeled storefront - fully branded, native to the influencer program experience
- Live reporting - every redemption visible instantly for finance reconciliation
The results
Catalog depth that earned the return
41%
Repeat engagement rate
$1.5M+
Total value redeemed across the program
+153%
Monthly active influencer growth
Over the program period, 2,600+ painting professionals redeemed across 385 unique products spanning 9 categories - from home improvement and dining to fashion, electronics, and wellness. Repeat influencers spent 23% more per order on average, and their activity accounted for 76% of the program's total redemption value.