The challenge
A rewards program that stopped at the first redemption
This global consumer electronics brand runs an internal rewards program for its workforce across India, spanning sales, operations, and support functions. The program needed to deliver a rewards experience that felt genuinely useful - not a one-time cash-out that participants quickly forgot.
The core problem was engagement after the first redemption. Participants would use their reward balance once and then disengage entirely. Without a broad catalog matched to the diverse preferences of 800+ participants - and without the ability to redeem on demand - the program could not build the habitual engagement that makes it worth running.
- No on-demand access - participants could not redeem at a time of their choosing; the program ran on fixed distribution cycles that created friction and delay.
- Limited catalog depth - a narrow set of reward options that did not cater to diverse preferences across a large workforce.
- One-time redemption pattern - participants used their balance once and disengaged, reducing the program's long-term impact.
- Manual administrative overhead - reward distribution required significant coordination effort from the program team each cycle.
- No real-time visibility - no live reporting on redemption activity made it difficult to track program effectiveness or justify continued investment.
The solution
Always-on redemption, across a catalog built for real choice
The brand deployed Xoxoday Plum as a self-serve on-demand redemption store for its workforce. Participants can access the store at any time - no waiting for a distribution cycle, no manual approval required. Rewards are fulfilled instantly as digital vouchers across a catalog of 1 million+ options spanning shopping, travel, fashion, dining, electronics, and wellness.
- On-demand redemption - participants access their rewards when they want, not on a fixed distribution schedule - removing the biggest barrier to repeat engagement.
- Multi-mode payment - Xoxo Tokens, pre-loaded vouchers, and direct payment all accepted in the same store, giving participants genuine choice in how they access rewards.
- Broad catalog depth - 1 million+ reward options spanning shopping, travel, fashion, dining, electronics, and wellness across 100+ countries.
- Instant digital fulfillment - vouchers delivered immediately with no physical logistics or manual processing required.
- Real-time program reporting - full order-level visibility, vendor status, and delivery confirmation tracked live for finance and program teams.
The results
Catalog depth that earns the return visit
Over the program period, 840+ participants redeemed across a catalog spanning everyday shopping, travel, fashion, and wellness. More than half returned to redeem more than once - and this repeat cohort was responsible for 90% of the program's total redemption value.
Nine out of ten redemptions were for e-commerce vouchers redeemable at India's leading online retail platforms - the same marketplaces where participants shop for everyday purchases. That alignment between reward destination and real spending behaviour is what drives repeat engagement.
Total rewards redeemed exceeded .1M, with every order fulfilled instantly as a digital voucher and tracked in real time through the admin portal. When an always-on catalog meets a workforce that trusts it, the program runs itself.
53%
Repeat engagement rate - participants who redeemed more than once
.1M+
Total rewards redeemed across the program
840+
Active participants across the program
90%
Of total redemption value from repeat participants
Plum gave our workforce a catalog they actually wanted to explore - broad enough that no one felt limited, and available whenever they chose to use it. The shift from fixed cycles to on-demand redemption changed how participants related to the program. It stopped feeling like a perk and started feeling like something they owned.
Program Lead, Employee Rewards
Consumer Electronics · India