The challenge
A global program held back by fragmented infrastructure
The company runs channel partner incentive programs for its sales and distribution networks across 27 countries. Partners earn points for hitting sales targets, onboarding new accounts, and completing training milestones. The problem: rewarding them meant managing a patchwork of regional vendors - with inconsistent catalog depth, no central reporting, and manual reconciliation across currencies.
For a business operating in Europe, North America, Latin America, the Middle East, and Australasia simultaneously, this created a two-speed program - partners in large markets received timely, relevant rewards while those in smaller geographies waited longer for a narrower selection.
The solution
A single API, 27 countries, real-time delivery
Xoxoday Plum was integrated directly with Salesforce Loyalty Cloud via REST API. When a channel partner hits a qualifying milestone in Salesforce, a reward is triggered and delivered automatically - no manual export, no vendor coordination, no delay. Points are distributed in the partner's local currency, redeemable across a global catalog spanning gift cards, fashion, grocery, electronics, travel, and prepaid cards.
- Salesforce Loyalty Cloud integration - automated reward triggers from within the existing loyalty management platform, no new tools for the team to manage
- 27-country coverage from one platform - a single vendor replacing fragmented regional arrangements across Europe, North America, Latin America, and beyond
- 15 currencies, zero reconciliation overhead - multi-currency delivery handled automatically; finance gets a unified redemption view in real time
- API-first architecture - 95% of all reward deliveries are fully automated; no manual batch processing or CSV uploads required
- Centralized reporting dashboard - every redemption across every country visible in one place, in real time
The results
From fragmented to fully automated - in one integration
27
Countries on one platform
+62%
Month-on-month order growth
95%
Of rewards delivered fully via API - zero manual steps
Since going live, the program has delivered channel partner rewards across multiple countries - with 95% of deliveries automated end-to-end via API. Partners across Spain, Portugal, France, Italy, the Netherlands, the UK, Canada, and the United States are all active on the platform, redeeming across six categories in multiple currencies.
Adoption has accelerated steadily month-on-month. Every redemption is tracked in real time, eliminating the reconciliation burden that previously required coordination across multiple vendors.