A Leading Tools & Hardware Manufacturer · Tools & HardwareChannel Loyalty

Scattered incentive updates, replaced with one partner-ready platform

A leading tools and hardware manufacturer traded the calls, emails and spreadsheets running its channel incentives for one role-based app on Xoxoday Loyalife, taking retailer invoice claims from manual review to 70% automated approval across India.

Company profile

Industry
Tools & Hardware
Program
Xoxoday Loyalife
Region
India
Use-case
Channel Loyalty
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Capabilities used

Partner Enablement

Unified, Role-Based App

One app for retailers and tradespeople, each with a separate, tailored login, invoice-based accrual, real-time tracking, and a tiered redemption marketplace suited to their role.

Admin & Communication

Admin Portal & Reporting

One dashboard for invoice validation, campaign configuration and fraud detection, backed by omnichannel messaging and referral-driven growth.

The challenge

No self-serve tracking, no fraud control, no engagement

Registration, invoice tracking and scheme communication all ran through manual, human-mediated processes instead of one centralized system. That single root cause created three failure modes:

  • Retailers couldn't self-serve: no way to submit invoices or track points, tier progress, claims and redemption history, so every query meant calling the brand directly, since no dedicated app or role-based experience existed for the channel
  • Tradespeople had no reason to stay engaged post-purchase, with no recognition system or rewards catalog worth redeeming for
  • The brand had no centralised admin layer, so its team couldn't easily configure schemes, validate invoices or flag fraud at scale

The solution

One app for partners, one dashboard for the brand

Xoxoday Loyalife replaced the fragmented setup with one app for retailers and tradespeople, and one dashboard for the brand, solving speed and visibility at once.

  • Invoice Upload & Accrual - scan or enter details to submit claims, validated and credited straight to the loyalty wallet - 70% now clear automated validation with no manual review
  • Real-Time Tracking - retailers check points, tier, claims and redemption history anytime, without contacting the brand
  • Gamification & Rewards - badges, tier progression and leaderboards give tradespeople a reason to keep coming back - 26% have already climbed to the top ₹1L+ slab
  • Redemption Marketplace - a curated marketplace of tools, vouchers and branded merchandise, with distinct, tiered redemption journeys for retailers and tradespeople
  • Admin Portal & Reporting - validation, content moderation, campaign configuration and fraud detection in one view, with scheme performance by region and product line - ₹64.1M+ in incentives has moved through it so far
  • Omnichannel Messaging - in-app, WhatsApp and email alerts go out automatically on points, redemptions and scheme launches
  • Referral Program - retailers and users invite new participants via link or QR, points awarded to both sides

The results

Claims automated, value flowing, high-tier engagement

Automated invoice validation closed the gap between a claim and its payout, and pre-built rewards, registration, referral and gamification modules meant the brand skipped the 6-9 months a custom build would need to deliver even 60% of the same features. The result: money moving on its own, and retailers responding at scale.

70%

Approved automatically, no more calling in to check status

₹64.1M+

Disbursed automatically with zero manual reconciliation

26%

Already climbed to the top ₹1L+ slab