Challenges

Before implementing Xoxoday, procurement and dispatch of rewards for survey participants were done manually, leading to logistical and operational challenges. With the shift to remote work and a significant increase in online surveys, there was a desperate need for a streamlined and automated incentive system. The existing solution consumed substantial employee bandwidth, causing significant hassles. Additionally, they faced difficulties in calculating analytics and reporting on reward redemption patterns.

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Solution

Xoxoday provided a Storefront for Kantar to integrate and send e-gift cards and vouchers upon study completion. Kantar also utilized Xoxoday's APIs to distribute rewards en masse. End-users could browse, select, and purchase vouchers using reward points or payment gateways, with detailed reporting and analytics available on a single intuitive dashboard.

Here's a summary of what they did with Xoxoday:

• Automated voucher distribution to panelists upon survey completion, allowing them to choose from a vast catalog of 21,000+ reward options across 100+ countries.
• Ensured data privacy by keeping participant information secure.
• Enabled researchers and business teams to focus on core tasks by outsourcing procurement and distribution to Xoxoday.
• Adapted to the post-COVID world with instant rewards for online participants.
• Implemented the solution within 72 hours without affecting existing processes.

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Results

With Xoxoday, Kantar achieved the following:

• Instant delivery of rewards across devices through emails and SMS with encrypted voucher links.
• Access to a rich international catalog of 21,000+ experiences, gift vouchers, and products for panelists.
• Dedicated customer support team and account manager for seamless service, onboarding, and post-sales support.
• Easy integration with simple onboarding steps.
• Delivered more than $3.32 million in rewards over the last three months, with anticipated growth due to the rise of online surveys.
• Better utilization of resources across research, product, and business teams by eliminating audits and logistical hassles.

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What’s next?

The usage of Xoxoday's platform is expected to grow further as online surveys continue to gain popularity. Kantar plans to leverage Xoxoday's capabilities to streamline and enhance their incentive programs for survey participants.