One platform. Every reward. Delivered without fail.

For a commercial vehicle manufacturer operating a national dealer network, incentive programs are a core part of how the business drives sales performance and recognises its people. Dealers and employees are rewarded for hitting milestones and when those rewards don't arrive on time, in the right form, or at the right value, it erodes trust in the program itself.

The company was working with multiple vendors to fulfill its gift card requirements, a fragmented arrangement that created reliability gaps, inconsistent catalog coverage, and operational overhead the team shouldn't have had to manage. The catalog lacked the high-demand categories, particularly gold jewellery and e-commerce, that carry genuine perceived value for the people being rewarded. The team needed a single, API-native partner: reliable enough to run in the background at volume, stocked with the brands that actually mattered, and capable of fulfilling orders without manual intervention.

Xoxoday Plum was integrated via API directly into the manufacturer's reward distribution system. When the system triggers a reward, for a dealer hitting a sales milestone or an employee recognition event, the gift card is procured, issued, and delivered programmatically, with no manual effort on the rewards team's side.

Because the integration runs at the API layer, the experience for dealers and employees is seamless. Rewards arrive as they always have, with no change to the front-end experience. The switch to Xoxoday Plum was entirely invisible to recipients.

Over the program period, Xoxoday Plum fulfilled gift card orders for dealers and employees across multiple categories with a 98% fulfillment rate. The bulk of value flowed through e-commerce and gold jewellery, two categories that consistently carry the highest perceived value for the program's recipients. Throughout, the API integration ran without interruption, no manual escalations, no fulfillment backlogs, no reconciliation headaches.