The challenge
Paying respondents globally was operationally broken
Healthcare research runs on the goodwill of busy professionals - physicians, specialists, and clinical opinion leaders who give their time in exchange for fair, timely compensation. When studies span dozens of countries, delivering that compensation becomes an operational problem in its own right.
- A different vendor for every market - US respondents, one vendor. Indian specialists, another. European cohorts, yet another. Every geography added a new procurement relationship, invoicing cycle, and failure point
- No consistency for respondents - reward options, timelines, and platforms varied by country - no unified experience and no standard way to manage it
- Manual work at every step - each study completion triggered a manual process. At scale, across multiple markets, this was unsustainable
The solution
Plug in once. Reward anywhere.
The firm connected their research platform to Xoxoday Plum via API. When a respondent finishes a study, the reward goes out automatically - in their local currency, from a catalog that works in their country. No manual steps, no per-market vendor, no reconciliation headaches.
- Automated delivery - reward triggered at study completion, no manual processing
- Local currency, local options - respondents in India, Japan, the US, or Germany each see relevant options in their own currency
- Broad reward catalog - shopping, digital payments, fashion, wellness, dining, entertainment, and more across multiple categories
- Real-time fulfillment - respondents receive their reward immediately, not days later
- Unified reporting - one dashboard for the entire global program, no multi-vendor reconciliation
The results
A global incentive program, run from one integration
Healthcare professionals across the globe redeemed rewards spanning eight categories - from retail gift cards and prepaid digital credits to fashion, beauty, and entertainment. Nearly nine in ten redemptions fell into shopping or digital payments. And with 32% returning to redeem more than once, the catalog clearly resonated.
28+
Countries served through a single API connection
$1.5M+
Respondent incentives distributed over the program period
32%
Of respondents chose to redeem more than once
We used to manage a different vendor for every country we operated in. With Xoxoday Plum, we plugged in once, and it just works. Our respondents get paid on time, in their currency, every time.
Head of Panel Operations
A leading healthcare market research firm