The challenge
Wellness programs that lose momentum after week one
Total Active Hub designs and runs workplace movement programs for companies across the UK — from step challenges and active adventures to gym discounts and CSR initiatives. The core problem: employee wellness programs are easy to launch and hard to sustain. Without a tangible reward tied directly to physical effort, there is no reinforcement loop.
The solution
From milestone to reward — without a single manual step
Total Active Hub integrated Xoxoday Plum via API — connecting their activity platform directly to a live rewards distribution engine. When an employee hits a qualifying movement milestone, a reward fires automatically.
- API integration — automated reward triggering directly from Total Active Hub's platform, with zero manual processing per reward sent
- Self-serve admin portal — full visibility into reward status, catalog management, and program configuration without raising support tickets
- Real-time reporting — every reward delivery confirmed instantly, with live fulfillment status for finance reconciliation
- Multi-category wellness catalog — spanning sports, fitness, grocery, dining, and retail brands, giving employees a genuine choice that fits their lifestyle
The results
A reinforcement loop that runs itself
99%
Fulfillment rate — rewards delivered same day, every time
45%
Of rewards redeemed in wellness-aligned categories — grocery, sport, and fitness
Every reward is delivered automatically via API, triggered by real activity milestones and fulfilled without manual input. What earlier took several business days now reaches recipients the same day.