The challenge
A manual process that couldn't keep pace with the program
The company had built its own in-house platform for distributing incentive points to employees, sales teams, and field agents. When a recipient went to redeem their points, a team would manually collect the order details, place the order with the reward vendor, and send the voucher code to the end user.
The gap between redemption and delivery stretched to 15–30 days. As the incentive program grew, the manual overhead grew with it - more orders, more coordination, longer waits, and more frustrated recipients.
The solution
API-connected fulfillment, live in days
The company integrated Xoxoday Plum directly into their existing incentive platform using the Rewards API. Now when an employee or sales agent redeems points, the request fires via API and a voucher code lands in the recipient's inbox in real time - no manual steps, no vendor coordination, no gap between redemption and delivery.
They also connected the Merchandise API, instantly expanding the available reward catalog to 48 brands across six categories - sports and fitness, health and wellness, travel, shopping, financial services, and social impact.
- Rewards API - real-time voucher generation triggered automatically at the moment of redemption
- Merchandise API - catalog expanded to 48 brands across six reward categories
- Zero rebuild required - connected directly into the existing in-house platform via REST API
- Fully automated delivery - voucher codes sent instantly, eliminating the manual fulfillment queue
The results
21,600+ rewards delivered - zero manual intervention
Over 20 months, the program processed 21,600+ reward fulfillments across 48 brands - from pharmacy and diagnostics to fitness, travel, and shopping. What had been a 15–30 day manual queue became a fully automated, real-time flow with a 99.9% fulfillment success rate.
21,600+
Rewards fulfilled across the program
$730K+
Total rewards value processed
99.9%
Fulfillment success rate