The challenge
A rewards process that couldn't keep up
Ottum Research & Consulting helps corporate clients make million-dollar decisions in marketing and product development — through rigorous, insight-driven survey research. But behind every carefully designed survey was a rewards process that hadn't kept pace.
- Procurement on every send — every completed survey triggered a manual cycle: source the reward, send it by email, log it in a spreadsheet — repeated for every respondent
- Error-prone tracking — all distributions were recorded manually — records drifted, reconciliation was time-consuming
- Delays that cost participation — rewards arrived days after completion, eroding respondent satisfaction and putting future response rates at risk
The solution
One integration, zero manual steps
Xoxoday Plum's native SurveyMonkey integration replaced the entire manual workflow. The moment a respondent hits submit, Plum fires a reward automatically — no email to write, no spreadsheet to update, no vendor to contact.
- Automated survey trigger — reward dispatched instantly at the point of survey submission, with no human in the loop
- Instant digital delivery — gift card lands in the respondent's inbox in real time, replacing days of manual fulfilment
- Flexible reward catalog — brand, currency, and denomination configurable per campaign
- Real-time dashboard — delivery status, redemption tracking, and spend visibility in one place
The results
Instant delivery, zero admin — every campaign from here on
5–10 min
Admin time saved per respondent — procurement, email, and tracking fully automated
98%
Fulfillment delivery rate — gift cards reaching inboxes instantly at survey submission
Instant
Reward delivery time — from days of manual fulfilment to immediate on survey submit
Digital gift cards now reach respondents the moment they submit — no manual action, no delay. The Ottum team reclaimed all time previously spent on reward admin. Response rates improved: instant delivery made the incentive feel real, not like a promise to be chased.