The challenge
A recognition culture held back by a broken rewards process
Growmark already ran an employee rewards initiative: points and dollars redeemable for gift cards through a third-party merchant. In practice, it created more friction than goodwill.
- Limited choices — a thin gift card catalog with no ability to accumulate points toward something meaningful
- No HRMS connection — no integration with SAP SuccessFactors, so reward distribution required manual effort every month
- Administrative overhead — tax charges against each award had to be processed manually, adding time and effort every cycle
- Cumbersome redemption — a complicated process that frustrated employees rather than delighting them
- No reporting — no visibility into whether the program was working or how employees were engaging with it
- No personalization — the same narrow options for every employee, regardless of what they valued
The solution
A seamless integration, a customized storefront, and real choice
Growmark chose Xoxoday Plum for its native integration with SAP SuccessFactors — meaning implementation could move quickly without a custom build. Once live, Growmark configured the storefront to reflect the company's brand — curating which gift card categories appeared, enabling denominations that suited the program, and building a rewards experience that felt native to Growmark.
- SAP SuccessFactors integration — reward points assigned through the HRMS platform, redeemed on the Xoxoday storefront without a separate login
- Points accumulation — employees save up awarded points over time rather than spending them immediately
- Branded storefront curation — the HR team controls which gift cards appear, at what denominations, and how the storefront presents to employees
- Automated tax handling — tax processing against awards is handled within the platform, eliminating a time-consuming monthly admin task
- Real-time reporting dashboard — granular visibility into every reward sent, enabling the team to track engagement, spend, and program ROI
The results
Employees who explored, returned, and made it their own
51%
Repeat engagement rate — employees who redeemed more than once
99%
Fulfillment rate — rewards delivered without fail
2.4×
Average redemptions per employee over the program period
What once took weeks of manual effort now happens automatically. Rewards reach employees the same day they're issued, with every order tracked and every delivery confirmed.
Employees aren't just using the program once — they're coming back. Recognition has shifted from an occasional transaction to something employees genuinely look forward to.