The challenge
Recognition existed, but it lived outside the workflow
The organization had a recognition program in place, but it lived in a separate application employees had to open, log into, and remember to use. For a distributed developer-testing team already juggling multiple tools, that extra step meant recognition was easy to forget.
Managers wanted to celebrate wins in the moment, but switching context away from Slack, where the team already communicated, planned, and worked, broke the habit before it could form. Recognition activity stayed low, not because employees didn't value it, but because the tool asked them to leave the place they already were.
The solution
Recognition inside the tool employees never leave
The organization integrated Xoxoday Empuls directly into Slack, putting recognition, rewards, and milestones inside the same channels and conversations where the team already worked.
- Peer and manager recognition - sent directly from a Slack channel or message
- Milestone automation - for birthdays and work anniversaries, with no manual tracking
- A connected rewards marketplace - for point redemption, accessible without leaving Slack
- A full view - across monthly active users, recognitions, wishes, redemptions, and total activity
The results
Engagement grew across every metric that mattered
With recognition built into Slack, engagement grew across every metric the organization tracked, from active usage to recognitions sent to platform-wide activity.
Reward redemptions also grew 159%, from 318 to 824, showing that recognition inside Slack wasn't just being sent, it was being followed through to real rewards.
+122%
Recognitions sent (2,148 → 4,762)
+52%
Monthly active users (1,324 → 2,018)
+117%
Total platform activity (9,286 → 20,147)
+117%
Wishes sent (3,784 → 8,215)