Can I override a reward for one resident without affecting the rest of the property?

Yes. You can adjust or add a one-off reward for a single resident, and it has no effect on the automated program running for everyone else.

How do I keep one property from running a more generous program than another?

Set spend limits and reward rules centrally, and every property operates within those limits. Property teams can still tailor their own outreach, but they can't exceed what you've defined.

How do I know if reward spend is actually driving renewals and referrals, not just going out the door?

Every dollar of reward spend is tied to a renewal or referral outcome in the reporting, by property, so you can see conversion against spend rather than just a total spend number.

How should we categorize this spend internally?

Reporting breaks spend down by rent, renewal, and referral activity, so you can map it to whichever budget line fits how your team already tracks retention or acquisition cost.

Do we pay for rewards that never get redeemed?

Not if you choose the on-redemption wallet model. Your wallet is only charged when a resident actually redeems a reward, so unclaimed rewards cost you nothing.

If we're already giving incentives as cash or rent credit, what changes if we move to Plum?

The incentive value residents receive stays the same. What changes is how the budget behind it is delivered and tracked, giving your team more visibility and more efficiency from the same spend.

Do we need engineering resources to launch this?

No. You can run programs directly from the admin dashboard without integration, or connect Plum to your property management system or CRM through API when you are ready to automate.

How does Plum prevent fraudulent referrals?

Duplicate detection, device signals, and per-referral limits flag suspicious activity before a reward goes out, with a review queue and full audit log.

If our property management system's credentials are compromised, could someone drain the reward wallet?

No. Spend thresholds, approval limits, and permission scopes apply to every reward issuance, regardless of what triggered it, so a compromised credential alone can't move money out of the wallet.

Could a reward be treated as a rent concession that needs to be disclosed?

Possibly, depending on your state and lease terms, so this is worth confirming with your legal team before launch. Plum gives you a full audit trail of every reward issued, which supports that review either way.

Real Estate Rewards

Reward rent payments and lease renewals, without increasing what you spend

Automate rewards for on-time rent, renewals, and referrals, connected to the property system you already use. Residents get full value, and your incentive budget goes further.

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The Problem

Resident incentives cost more than they need to, especially at scale

Most teams already spend on resident incentives, but that spend rarely works as hard as it could.

Renewal outreach starts late

Leasing teams raise renewal 60 to 90 days out, with no consistent incentive attached.

Fixed-value incentives limit efficiency

Cash, rent credit, and waived rent cost exactly what they deliver, leaving little room to make that spend go further.

Incentive costs scale with the portfolio

Running the same incentive structure across more properties multiplies spend without improving efficiency.

Reward value is hard to track once issued

Without a central system, it's difficult to see how much incentive value actually gets used across the portfolio.

How Plum solves it

Reward automation built for multifamily portfolios

Less manual work, more consistent rewards, and more value from the incentive budget you already have.

Automation

Automated rent, renewal, and referral rewards

Renewal rewards go out on their own, timed to lease milestones, so no resident gets missed
On-time and autopay rent gets rewarded automatically, no extra work for the team collecting rent
Referral rewards pay out the moment a lease is signed, no chasing approvals
One system handles rent, renewal, and referral rewards together, not three separate processes

Automated rewards for rent, renewals, and referrals

Redemption

Flexible redemption for residents and partners

A global catalog of 10M+ reward options across 30+ categories and 150+ countries
Residents can turn points into airline miles or hotel points to fund an actual trip
Points also work for everyday spending like groceries, gift cards, and Amazon purchases
Cash-like payouts, prepaid cards, and merchandise are available too, for residents, agents, or brokers alike

Flexible ways for residents and partners to redeem

Governance

Governance and consistency across the portfolio

One dashboard shows reward spend and redemption across every property
You only pay when a resident actually redeems the reward, so spend stays tied to real outcomes
Regional or property teams can run their own programs within centrally set rules
Every reward carries a full audit trail, for finance and compliance

Efficiency

Make your existing incentive budget go further

Deliver full value for less with discounted gift cards, prepaid cards, and marketplace rewards
Pay only when rewards are redeemed with the on-redemption model
Put unredeemed value back to work instead of losing budget to unused rewards
Track spend and redemption to see where your incentive budget actually goes

Get more from the incentive budget you already have

The Catalog

The world's largest reward marketplace

Give recipients the freedom to choose what they want from millions of reward options, delivered in their currency and available across 150+ countries.

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Top Ups & Subscriptions

Use Cases

Built for every part of the leasing lifecycle

Rent and renewal programs

Reward on time rent and early renewals across every property you manage, from one dashboard.

Rewards embedded in your app

Add reward issuance to your resident portal through API, without building a rewards engine.

Agent and referral incentives

Automate closing bonuses and referral payouts so incentives keep pace with signed leases.

Retention at scale

Run consistent renewal and loyalty programs across every property, regardless of location.

Reward survey participation

Get better response rates on satisfaction surveys and community feedback by rewarding participation automatically.

Move-in and milestone gifting

Send welcome gifts and lease anniversary rewards that build goodwill ahead of renewal time.

Common questions

Everything you would want to know

Every reward has a timestamped record from trigger to payout, so your team can check exactly what happened in seconds, instead of relying on the resident's account of it or digging through email threads.