Best Gifted Alternatives: Why Teams Choose Xoxoday Plum
Evaluating Gifted and Xoxoday Plum for gift cards and swag? This page shows where the two platforms differ, and what matters as your program grows across teams, countries, and use cases.
Powering rewards at 5,000+ companies worldwide
Why Xoxoday
Why Companies Choose Xoxoday
Ten reasons teams pick Plum when gift cards and swag are only one part of the rewards program.
Gift Cards and Swag in One Place
Branded swag with managed logistics sits next to gift cards, prepaid cards, and merchandise. One budget, one reporting view.
True Global Infrastructure
150+ countries, 50+ currencies, purchase parity, 50+ languages, local tax governance, and flexible data residency across public, private, and on-premise clouds.
Extensive Catalog
30+ categories and 10M+ reward options - flights, hotels, experiences, lounges, air miles, charity, and mobile top-ups alongside gift cards and swag. No middlemen.
Amazon Partnership
Direct redemption on Amazon in the US, UK, India, Spain, and Germany. Recipients shop on Amazon's actual website.
Value for Money & Lower TCO
Best-price catalog with no hidden markups. On Generation and On Redemption billing models to match how your finance team operates.
One Platform for Every Reward Use Case
Employee rewards, consumer promotions, channel incentives, survey rewards, and instant payouts - without stitching together multiple vendors.
Built-In Enterprise-Grade Controls
Role-based access, budget thresholds, maker-checker workflows, a reward rule engine, and country-level controls.
AI Copilot and Xoxoday MCP
AI-powered reward recommendations, program insights, and automation built into the product, plus MCP for AI-agent workflows.
Unmatched Deployment Flexibility
SaaS Admin Portal, REST APIs, SSO-based white-labeled storefront, SDKs, or iFrames. No-code self-serve or full API control in one platform.
250+ Integrations and Professional Services
Workday, SAP, ADP, Darwinbox, Salesforce, HubSpot, MS Teams, and Slack, backed by a named CSM, structured MBRs & QBRs, and 24/7 AI-powered support.
Feature Comparison
How Xoxoday Plum Addresses Feature Gaps with Gifted
Gifted is a well-regarded, free-to-start gifting platform with strong swag, 150+ countries, and 45 HR integrations. For teams running recognition, incentives, and gifting across many regions and business units, the differences show up in catalog depth, program types, governance, and services.
This matters because a broader catalog lifts redemption, especially across diverse, global workforces where gift cards alone do not fit every recipient.
** All comparisons are based on open-source data
Beyond the Platform
Gifted gives you a gifting tool. Plum gives you a rewards program - and a team to make it succeed.
When you go live with Plum, you get dedicated Implementation Engineers, structured onboarding playbooks, and program promotion kits. Multi-use-case launch templates, manager toolkits, and adoption workshops help your program land with momentum from day one.
Post-launch, a named Customer Success Manager drives adoption and monitors redemption through structured Monthly and Quarterly Business Reviews. A 24/7 AI-powered support layer keeps your teams unblocked across time zones.
On AI, the AI Copilot delivers reward recommendations, program optimization insights, and analytics automation today. Xoxoday MCP (Model Context Protocol) lets AI agents and LLM-powered workflows work with Plum's rewards infrastructure directly.
Customer stories
Real results from teams running global reward programs
Leading teams rely on Xoxoday Plum to run scalable rewards and incentives programs with greater control and visibility.
Matt Wale
Head of Growth Marketing, Xero
SaaS · Referral Rewards
We were manually sourcing and sending rewards one by one. With Plum, the entire program runs itself - and our referral program delivered 20% growth year on year.
Our employees really like the Xoxoday rewarding process. The customer service they offer is exceptional and commendable. That was the most important criterion for us when deciding on them.
Human Resource Business Partner
HR Business Partner, H&M
Retail · Employee Rewards
We used to spend weeks coordinating survey incentives manually. With Plum, distribution is fully automated - respondent experience improved and our ops team got that time back.
Ravi Gour
Regional Panel Leader, Asia-Pacific
Media Measurement · Survey Rewards