Best 99minds alternatives: why teams choose Plum
If you're evaluating 99minds and Xoxoday Plum, this page walks you through where the two platforms diverge - and why it matters once your rewards program needs to move beyond a single Shopify or BigCommerce storefront.
Powering rewards at 5,000+ companies worldwide
Why Xoxoday
Why Companies Choose Xoxoday
Ten capabilities that 99minds doesn't offer - and that enterprise reward programs can't afford to go without.
True Global Infrastructure
100+ countries, multi-currency, purchase parity, 50+ languages, local tax governance, and flexible data residency across public, private, and on-premise clouds.
Value for Money & Lower TCO
Best-price catalog with no hidden markups. On Generation and On Redemption billing models to match how your finance team operates.
Extensive Catalog
30+ categories across 100+ countries - gift cards, prepaid cards, flights, hotels, experiences, lounges, air miles, charity, mobile top-ups, wellness, and custom rewards. No middlemen.
Amazon Partnership
Direct redemption on Amazon in the US, UK, India, Spain, and Germany. Recipients shop on Amazon's actual website. No other rewards platform offers this.
One Platform for Every Reward Use Case
Employee rewards, consumer promotions, channel incentives, survey rewards, instant payouts, and loyalty programs - without stitching together multiple vendors.
Built-In Enterprise-Grade Controls
Role-based access, budget thresholds, maker-checker workflows, reward rule engine, country-level controls, and approval schedules - built for 50,000+ employee enterprises.
AI Copilot Across the Platform
AI-powered reward recommendations, program optimization, insights and analytics, and automation built into the product - not bolted on.
Unmatched Deployment Flexibility
SaaS Admin Portal, REST APIs, SSO-based white-labeled storefront, SDKs, or iFrames. No-code self-serve or full API control - both supported in one platform.
250+ Integrations
Rewards triggered from MS Teams, Slack, Google Workspace, Workday, SAP, ADP, Darwinbox, Salesforce, HubSpot, Jira, and Zendesk.
Professional Services
Full onboarding consulting and project management. Dedicated CSM, structured MBRs & QBRs, and AI-powered 24/7/365 support across geographies and time zones.
Feature Comparison
How Xoxoday Plum Addresses Feature Gaps with 99minds
99minds is a well-liked, budget-friendly gift card, coupon, and loyalty add-on purpose-built for Shopify and BigCommerce merchants - reviewers consistently praise its fast setup and responsive support. Gaps emerge once a brand needs a real global reward catalog, distribution beyond its own storefront, enterprise governance, or coverage across POS, HR, and CRM systems that aren't part of the Shopify/BigCommerce ecosystem. Plum is built to close those gaps.
Catalog breadth directly shapes redemption quality, recipient satisfaction, and how far a single program can travel. 99minds' catalog is store-branded and tied to the merchant's own shop; Plum spans 30+ categories across 100+ countries.
** All comparisons are based on open-source data
Beyond the Platform
Beyond the Platform - What You Get When You Choose Plum
Plum is infrastructure, not a reward-sending tool.
99minds is designed for self-serve setup - most merchants configure it themselves in about twenty minutes, with light onboarding help. That's a fit for a single Shopify or BigCommerce store, but it leaves multi-country, multi-brand, or multi-department rollouts without a structured launch plan. With Plum, you get dedicated implementation consulting and project management at launch, so a program spanning regions, business units, or reward types goes live with a plan behind it - not just a widget install.
99minds backs its plans with responsive ticket-based customer support, which reviewers rate highly for a small-business tool. Plum backs every account with a named Customer Success Manager and structured Monthly and Quarterly Business Reviews, plus 24/7 AI-powered support across geographies and time zones - built for programs that need ongoing governance, not just help-desk responses.
99minds has introduced AI-powered workflow automation for retention campaigns within its ecommerce app. Plum's AI capabilities go further into the reward infrastructure layer - reward recommendations, program optimization insights, and the Xoxoday MCP for AI-agent-driven reward workflows are live in the product today, letting AI agents interact directly with reward issuance, not just campaign personalization.
Customer stories
Real results from teams running global reward programs
Leading teams rely on Xoxoday Plum to run scalable rewards and incentives programs with greater control and visibility.
Matt Wale
Head of Growth Marketing, Xero
SaaS · Referral Rewards
We were manually sourcing and sending rewards one by one. With Plum, the entire program runs itself - and our referral program delivered 20% growth year on year.
Our employees really like the Xoxoday rewarding process. The customer service they offer is exceptional and commendable. That was the most important criterion for us when deciding on them.
Human Resource Business Partner
HR Business Partner, H&M
Retail · Employee Rewards
We used to spend weeks coordinating survey incentives manually. With Plum, distribution is fully automated - respondent experience improved and our ops team got that time back.
Ravi Gour
Regional Panel Leader, Asia-Pacific
Media Measurement · Survey Rewards