Xoxoday Plum vs. BI Worldwide
If you're evaluating BI Worldwide and Xoxoday Plum, this page walks you through where the platforms diverge - and why it matters for your program at scale.
Powering rewards at 5,000+ companies worldwide
Why Xoxoday
Why Companies Choose Xoxoday
Ten capabilities that BI Worldwide doesn't offer - and that enterprise reward programs can't afford to go without.
True Global Infrastructure
100+ countries, multi-currency, purchase parity, 50+ languages, local tax governance, and flexible data residency across public, private, and on-premise clouds.
Value for Money & Lower TCO
Best-price catalog with no hidden markups. On Generation and On Redemption billing models to match how your finance team operates.
Extensive Catalog
30+ categories across 100+ countries - gift cards, prepaid cards, flights, hotels, experiences, lounges, air miles, charity, mobile top-ups, wellness, and custom rewards. No middlemen.
Amazon Partnership
Direct redemption on Amazon in the US, UK, India, Spain, and Germany. Recipients shop on Amazon's actual website. No other rewards platform offers this.
One Platform for Every Reward Use Case
Employee rewards, consumer promotions, channel incentives, survey rewards, instant payouts, and loyalty programs - without stitching together multiple vendors.
Built-In Enterprise-Grade Controls
Role-based access, budget thresholds, maker-checker workflows, reward rule engine, country-level controls, and approval schedules - built for 50,000+ employee enterprises.
AI Copilot Across the Platform
AI-powered reward recommendations, program optimization, insights and analytics, and automation built into the product - not bolted on.
Unmatched Deployment Flexibility
SaaS Admin Portal, REST APIs, SSO-based white-labeled storefront, SDKs, or iFrames. No-code self-serve or full API control - both supported in one platform.
250+ Integrations
Rewards triggered from MS Teams, Slack, Google Workspace, Workday, SAP, ADP, Darwinbox, Salesforce, HubSpot, Jira, and Zendesk.
Professional Services
Full onboarding consulting and project management. Dedicated CSM, structured MBRs & QBRs, and AI-powered 24/7/365 support across geographies and time zones.
Feature Comparison
How Xoxoday Plum Addresses Feature Gaps with BI Worldwide
BI Worldwide brings 70+ years of engagement expertise and deep behavioral-science consulting to enterprise loyalty programs - a proven services partner for Fortune 500 brands. The trade-off is a services-led operating model that leans on BIW's account team for most configuration, customization, and ongoing program changes. Plum Storefront closes that gap with a product-first approach: branded launches in weeks, not months, and the self-serve controls Marketing teams need to run programs independently.
Consumer loyalty programs need to feel native to the brand from day one - and how much your marketing team can control without filing a ticket shapes program velocity.
** All comparisons are based on open-source data
Beyond the Platform
Beyond the Platform - What You Get When You Choose Plum
When you choose Plum Storefront, you get a product that runs on your terms - not a services retainer.
At launch, a dedicated Implementation Manager runs a structured 2-4 week storefront launch - not a months-long consulting engagement. You get hands-on help to configure branding, catalog, program rules, and integrations, but you exit the launch owning the admin. No locked-in agency dependency, no billable change requests to tweak a banner or add a tier.
Post-launch, a named Customer Success Manager runs structured MBRs and QBRs focused on the metrics Marketing actually owns - redemption rate, active members, program ROI. When you want to launch a new tier, run a seasonal campaign, or extend into a new country, you configure it yourself and ship the same day. BIW's services model is proven, but it bills by the hour - Plum's SaaS economics stay predictable as your program scales.
On AI and roadmap, Plum's AI Copilot is live today - reward recommendations, program optimization insights, and catalog intelligence built into the product, not promised on a deck. And because Plum is one platform across consumer loyalty, employee rewards, channel incentives, survey rewards, and instant payouts, you can extend into adjacent use cases without stitching in a new vendor.
Customer stories
Real results from teams running global reward programs
Leading teams rely on Xoxoday Plum to run scalable rewards and incentives programs with greater control and visibility.
Matt Wale
Head of Growth Marketing, Xero
SaaS · Referral Rewards
We were manually sourcing and sending rewards one by one. With Plum, the entire program runs itself - and our referral program delivered 20% growth year on year.
Our employees really like the Xoxoday rewarding process. The customer service they offer is exceptional and commendable. That was the most important criterion for us when deciding on them.
Human Resource Business Partner
HR Business Partner, H&M
Retail · Employee Rewards
We used to spend weeks coordinating survey incentives manually. With Plum, distribution is fully automated - respondent experience improved and our ops team got that time back.
Ravi Gour
Regional Panel Leader, Asia-Pacific
Media Measurement · Survey Rewards