Xoxoday Plum vs. Giftbit
If you're evaluating Giftbit and Xoxoday Plum, this page walks you through where the platforms diverge - and why it matters for your program at scale.
Powering rewards at 5,000+ companies worldwide
Why Xoxoday
Why Companies Choose Xoxoday
Ten capabilities that Giftbit doesn't offer - and that enterprise reward programs can't afford to go without.
True Global Infrastructure
100+ countries, multi-currency, purchase parity, 50+ languages, local tax governance, and flexible data residency across public, private, and on-premise clouds.
Value for Money & Lower TCO
Best-price catalog with no hidden markups. On Generation and On Redemption billing models to match how your finance team operates.
Extensive Catalog
30+ categories across 100+ countries - gift cards, prepaid cards, flights, hotels, experiences, lounges, air miles, charity, mobile top-ups, wellness, and custom rewards. No middlemen.
Amazon Partnership
Direct redemption on Amazon in the US, UK, India, Spain, and Germany. Recipients shop on Amazon's actual website. No other rewards platform offers this.
One Platform for Every Reward Use Case
Employee rewards, consumer promotions, channel incentives, survey rewards, instant payouts, and loyalty programs - without stitching together multiple vendors.
Built-In Enterprise-Grade Controls
Role-based access, budget thresholds, maker-checker workflows, reward rule engine, country-level controls, and approval schedules - built for 50,000+ employee enterprises.
AI Copilot Across the Platform
AI-powered reward recommendations, program optimization, insights and analytics, and automation built into the product - not bolted on.
Unmatched Deployment Flexibility
SaaS Admin Portal, REST APIs, SSO-based white-labeled storefront, SDKs, or iFrames. No-code self-serve or full API control - both supported in one platform.
250+ Integrations
Rewards triggered from MS Teams, Slack, Google Workspace, Workday, SAP, ADP, Darwinbox, Salesforce, HubSpot, Jira, and Zendesk.
Professional Services
Full onboarding consulting and project management. Dedicated CSM, structured MBRs & QBRs, and AI-powered 24/7/365 support across geographies and time zones.
Feature Comparison
How Xoxoday Plum Addresses Feature Gaps with Giftbit
Giftbit is a capable developer-first gift card API - well-suited for fast-to-launch incentive campaigns, market research rewards, and SMB promotions in North America. Gaps emerge when programs scale beyond gift cards, span geographies outside the US and Canada, or need to integrate with enterprise HR, finance, and governance systems.
Recipients judge your program by what they can actually redeem. A gift-card-only catalog narrows choice; a full-lifecycle catalog covers every demographic, geography, and occasion.
** All comparisons are based on open-source data
Beyond the Platform
Giftbit gives you an API and a campaign tool. Plum gives you a program partner.
Giftbit is built around a self-serve model - sign up, generate an API key, send. For a fast incentive campaign or a market research study, that's enough. For an enterprise rollout spanning HR, marketing, finance, and partner teams, the heavy lift falls to your team. Plum ships with dedicated Implementation Engineers, structured onboarding, promotion kits, and adoption workshops - so your program launches with momentum, not a quiet deploy that fades in weeks.
Post-launch, Giftbit's support model relies on email and documentation. Plum assigns a named Customer Success Manager who actively drives adoption, utilization, and business outcomes - through targeted nudge campaigns, enablement for program admins, and structured Monthly and Quarterly Business Reviews. A 24/7 AI-powered support bot keeps your teams unblocked across time zones, backed by a global support team.
Giftbit's strength is staying focused on a narrow use case. Plum's strength is compounding value over time. AI is already live in Plum today - reward recommendations, program optimization, catalog intelligence, and the Xoxoday MCP for LLM-native agent workflows. On the roadmap: full engagement calendars and admin workflows executed through conversation. The longer you run Plum, the smarter and more automated your programs become.
Customer stories
Real results from teams running global reward programs
Leading teams rely on Xoxoday Plum to run scalable rewards and incentives programs with greater control and visibility.
Matt Wale
Head of Growth Marketing, Xero
SaaS · Referral Rewards
We were manually sourcing and sending rewards one by one. With Plum, the entire program runs itself - and our referral program delivered 20% growth year on year.
Our employees really like the Xoxoday rewarding process. The customer service they offer is exceptional and commendable. That was the most important criterion for us when deciding on them.
Human Resource Business Partner
HR Business Partner, H&M
Retail · Employee Rewards
We used to spend weeks coordinating survey incentives manually. With Plum, distribution is fully automated - respondent experience improved and our ops team got that time back.
Ravi Gour
Regional Panel Leader, Asia-Pacific
Media Measurement · Survey Rewards