Xoxoday Plum vs. GoGift
If you're evaluating GoGift and Xoxoday Plum, this page walks you through where the platforms diverge - and why it matters for your program at scale.
Powering rewards at 5,000+ companies worldwide
Why Xoxoday
Why Companies Choose Xoxoday
Ten capabilities that GoGift doesn't offer - and that enterprise reward programs can't afford to go without.
True Global Infrastructure
100+ countries, multi-currency, purchase parity, 50+ languages, local tax governance, and flexible data residency across public, private, and on-premise clouds.
Value for Money & Lower TCO
Best-price catalog with no hidden markups. On Generation and On Redemption billing models to match how your finance team operates.
Extensive Catalog
30+ categories across 100+ countries - gift cards, prepaid cards, flights, hotels, experiences, lounges, air miles, charity, mobile top-ups, wellness, and custom rewards. No middlemen.
Amazon Partnership
Direct redemption on Amazon in the US, UK, India, Spain, and Germany. Recipients shop on Amazon's actual website. No other rewards platform offers this.
One Platform for Every Reward Use Case
Employee rewards, consumer promotions, channel incentives, survey rewards, instant payouts, and loyalty programs - without stitching together multiple vendors.
Built-In Enterprise-Grade Controls
Role-based access, budget thresholds, maker-checker workflows, reward rule engine, country-level controls, and approval schedules - built for 50,000+ employee enterprises.
AI Copilot Across the Platform
AI-powered reward recommendations, program optimization, insights and analytics, and automation built into the product - not bolted on.
Unmatched Deployment Flexibility
SaaS Admin Portal, REST APIs, SSO-based white-labeled storefront, SDKs, or iFrames. No-code self-serve or full API control - both supported in one platform.
250+ Integrations
Rewards triggered from MS Teams, Slack, Google Workspace, Workday, SAP, ADP, Darwinbox, Salesforce, HubSpot, Jira, and Zendesk.
Professional Services
Full onboarding consulting and project management. Dedicated CSM, structured MBRs & QBRs, and AI-powered 24/7/365 support across geographies and time zones.
Feature Comparison
How Xoxoday Plum Addresses Feature Gaps with GoGift
GoGift has built genuine strength in European gift card distribution - particularly through its Global Gift Card product, its Nordic-rooted retailer relationships, and its focus on corporate gifting. Gaps emerge when enterprise buyers need a broader reward mix beyond gift cards, deeper program governance, native HR/CRM automation, and infrastructure that scales from a one-off gifting use case to always-on, multi-use-case rewards across geographies.
Catalog breadth determines whether one platform can serve multiple reward use cases or whether the buyer ends up stitching together vendors. Gift-card-first players can feel complete until the program spans travel, experiences, and payouts.
** All comparisons are based on open-source data
Beyond the Platform
Beyond the Platform - What You Get When You Choose Plum
Plum isn't just a gift card catalog - it's the rewards operating layer your programs run on.
At launch, you get dedicated Implementation Engineers, structured onboarding, and program design consulting - not a self-serve storefront and a merchant email. Where gift-card-first vendors treat every order as a transaction, Plum treats your program as an ongoing system: reward rules, approval flows, distribution logic, and audit trails are designed once at launch and carried forward across every use case.
Post-launch, a named Customer Success Manager actively drives adoption, redemption rates, and program health through targeted campaigns and structured Monthly and Quarterly Business Reviews. A 24/7 AI-powered support bot keeps your teams unblocked, backed by a global support team operating across geographies and time zones - not a Europe-hour support window.
On AI, Plum is already ahead. Reward recommendations, program optimization, analytics automation, and a native Model Context Protocol (MCP) that lets LLM-powered workflows and AI agents interact directly with Plum's rewards infrastructure are live today - not on a roadmap slide. The longer you run Plum, the smarter, more automated, and more impactful your rewards programs become.
Customer stories
Real results from teams running global reward programs
Leading teams rely on Xoxoday Plum to run scalable rewards and incentives programs with greater control and visibility.
Matt Wale
Head of Growth Marketing, Xero
SaaS · Referral Rewards
We were manually sourcing and sending rewards one by one. With Plum, the entire program runs itself - and our referral program delivered 20% growth year on year.
Our employees really like the Xoxoday rewarding process. The customer service they offer is exceptional and commendable. That was the most important criterion for us when deciding on them.
Human Resource Business Partner
HR Business Partner, H&M
Retail · Employee Rewards
We used to spend weeks coordinating survey incentives manually. With Plum, distribution is fully automated - respondent experience improved and our ops team got that time back.
Ravi Gour
Regional Panel Leader, Asia-Pacific
Media Measurement · Survey Rewards