Xoxoday Plum vs. Rybbon
If you're evaluating Rybbon (now BHN Rewards) and Xoxoday Plum, this page walks you through where the platforms diverge - and why it matters for your program at scale.
Powering rewards at 5,000+ companies worldwide
Why Xoxoday
Why Companies Choose Xoxoday
Ten capabilities that Rybbon doesn't offer - and that enterprise reward programs can't afford to go without.
True Global Infrastructure
100+ countries, multi-currency, purchase parity, 50+ languages, local tax governance, and flexible data residency across public, private, and on-premise clouds.
Value for Money & Lower TCO
Best-price catalog with no hidden markups. On Generation and On Redemption billing models to match how your finance team operates.
Extensive Catalog
30+ categories across 100+ countries - gift cards, prepaid cards, flights, hotels, experiences, lounges, air miles, charity, mobile top-ups, wellness, and custom rewards. No middlemen.
Amazon Partnership
Direct redemption on Amazon in the US, UK, India, Spain, and Germany. Recipients shop on Amazon's actual website. No other rewards platform offers this.
One Platform for Every Reward Use Case
Employee rewards, consumer promotions, channel incentives, survey rewards, instant payouts, and loyalty programs - without stitching together multiple vendors.
Built-In Enterprise-Grade Controls
Role-based access, budget thresholds, maker-checker workflows, reward rule engine, country-level controls, and approval schedules - built for 50,000+ employee enterprises.
AI Copilot Across the Platform
AI-powered reward recommendations, program optimization, insights and analytics, and automation built into the product - not bolted on.
Unmatched Deployment Flexibility
SaaS Admin Portal, REST APIs, SSO-based white-labeled storefront, SDKs, or iFrames. No-code self-serve or full API control - both supported in one platform.
250+ Integrations
Rewards triggered from MS Teams, Slack, Google Workspace, Workday, SAP, ADP, Darwinbox, Salesforce, HubSpot, Jira, and Zendesk.
Professional Services
Full onboarding consulting and project management. Dedicated CSM, structured MBRs & QBRs, and AI-powered 24/7/365 support across geographies and time zones.
Feature Comparison
How Xoxoday Plum Addresses Feature Gaps with Rybbon
Rybbon - now part of Blackhawk Network and operating as BHN Rewards - is a credible choice for digital gift card distribution and research incentives, especially for North American survey operations. The gaps emerge when programs need global catalog depth, broader reward categories beyond gift cards, enterprise governance at scale, and a single platform that extends into payouts, loyalty, channel incentives, and consumer promotions.
Catalog breadth directly shapes redemption quality, recipient satisfaction, and how far a single program can travel. Rybbon's catalog is gift-card-first and concentrated in North America; Plum spans 30+ categories across 100+ countries.
** All comparisons are based on open-source data
Beyond the Platform
Beyond the Platform - What You Get When You Choose Plum
Plum is infrastructure, not a reward-sending tool.
At launch, you get dedicated Implementation Engineers, structured onboarding, finance-approved billing setup, and integration support across your HR, CRM, survey, and finance systems. Rybbon's onboarding is largely self-serve and optimized for quickly wiring up a survey platform - Plum's onboarding assumes your program will span multiple business units, countries, and use cases from day one, and is resourced for that reality.
Post-launch, a named Customer Success Manager actively drives adoption and ROI - through structured Monthly and Quarterly Business Reviews, program optimization workshops, and proactive campaign recommendations. You're not routed through a generic support queue. A 24/7 AI-powered support bot keeps teams unblocked across time zones, backed by a global support team. That's materially different from a ticketing-first support model.
On AI, Plum is already ahead. AI-powered reward recommendations, program optimization, and analytics automation are live in-product today - not on a roadmap. The Xoxoday MCP lets AI agents and LLM-powered workflows interact with rewards infrastructure natively, which opens up a meaningful design space that gift-card-first vendors simply cannot participate in yet.
Customer stories
Real results from teams running global reward programs
Leading teams rely on Xoxoday Plum to run scalable rewards and incentives programs with greater control and visibility.
Matt Wale
Head of Growth Marketing, Xero
SaaS · Referral Rewards
We were manually sourcing and sending rewards one by one. With Plum, the entire program runs itself - and our referral program delivered 20% growth year on year.
Our employees really like the Xoxoday rewarding process. The customer service they offer is exceptional and commendable. That was the most important criterion for us when deciding on them.
Human Resource Business Partner
HR Business Partner, H&M
Retail · Employee Rewards
We used to spend weeks coordinating survey incentives manually. With Plum, distribution is fully automated - respondent experience improved and our ops team got that time back.
Ravi Gour
Regional Panel Leader, Asia-Pacific
Media Measurement · Survey Rewards