Best Reloadly Alternatives: Why Teams Choose Xoxoday Plum
Evaluating Reloadly and Xoxoday Plum for digital rewards? This page shows where a gift card and top-up API ends and a full rewards platform begins, and what matters as your program grows across teams, countries, and use cases.
Powering rewards at 5,000+ companies worldwide
Why Xoxoday
Why Companies Choose Xoxoday
Ten reasons teams pick Plum when a gift card and top-up API is only one part of the rewards program.
Beyond Gift Cards and Top-Ups
30+ categories and 10M+ reward options, including flights, hotels, experiences, lounges, air miles, charity, and wellness alongside gift cards and mobile top-ups.
True Global Infrastructure
150+ countries, 50+ currencies, purchase parity, 50+ languages, local tax governance, and flexible data residency across public, private, and on-premise clouds.
A Platform, Not Just an API
A no-code admin portal for HR, marketing, and ops teams, with REST APIs, SDKs, and iFrames for engineers. Both paths live in one platform.
Built-In Enterprise-Grade Controls
Role-based access, maker-checker workflows, budget thresholds, a reward rule engine, and country-level controls.
One Platform for Every Reward Use Case
Employee rewards, consumer promotions, channel incentives, survey rewards, and instant payouts - without stitching together multiple vendors.
Amazon Partnership
Direct redemption on Amazon in the US, UK, India, Spain, and Germany. Recipients shop on Amazon's actual website.
Value for Money & Lower TCO
Best-price catalog with no hidden markups. On Generation and On Redemption billing models to match how your finance team operates.
AI Copilot and Xoxoday MCP
AI-powered reward recommendations, program insights, and automation built into the product, plus MCP for AI-agent workflows.
250+ Integrations
Rewards triggered from Workday, SAP, ADP, Darwinbox, Salesforce, HubSpot, MS Teams, Slack, and Google Workspace.
Professional Services
Onboarding consulting and project management, a named CSM, structured MBRs & QBRs, and 24/7 AI-powered support across time zones.
Feature Comparison
How Xoxoday Plum Addresses Feature Gaps with Reloadly
Reloadly is a well-regarded, developer-first API with a free-to-start, usage-based model. It covers gift cards, airtime and data, prepaid cards, and payout links, all funded from one wallet in 100+ currencies. For teams running rewards across HR, marketing, and channel programs, the differences show up in catalog depth, program management, governance, and services. Plum asks more of a buyer up front, with a scoped rollout instead of a self-serve signup. That is a fair trade for programs at scale, and a heavier lift for a single-use-case build.
This matters because reward choice drives redemption, and gift-card-only programs narrow what a global workforce can pick.
** All comparisons are based on open-source data
Beyond the Platform
Reloadly gives you an API. Plum gives you a rewards program - and a team to make it succeed.
When you go live with Plum, you get dedicated Implementation Engineers, structured onboarding playbooks, and program promotion kits. Reloadly's model suits teams with engineers who build the admin workflows and recipient experience themselves. With Plum, those pieces ship ready to use, so your program lands with momentum from day one.
After launch, a named Customer Success Manager monitors redemption, runs adoption campaigns, and reviews performance through Monthly and Quarterly Business Reviews. A 24/7 AI-powered support layer keeps your teams unblocked across time zones.
On AI, the AI Copilot delivers reward recommendations, program optimization insights, and analytics automation today. Xoxoday MCP lets AI agents and LLM-powered workflows work with Plum's rewards infrastructure natively, so your programs improve without extra headcount.
Customer stories
Real results from teams running global reward programs
Leading teams rely on Xoxoday Plum to run scalable rewards and incentives programs with greater control and visibility.
Matt Wale
Head of Growth Marketing, Xero
SaaS · Referral Rewards
We were manually sourcing and sending rewards one by one. With Plum, the entire program runs itself - and our referral program delivered 20% growth year on year.
Our employees really like the Xoxoday rewarding process. The customer service they offer is exceptional and commendable. That was the most important criterion for us when deciding on them.
Human Resource Business Partner
HR Business Partner, H&M
Retail · Employee Rewards
We used to spend weeks coordinating survey incentives manually. With Plum, distribution is fully automated - respondent experience improved and our ops team got that time back.
Ravi Gour
Regional Panel Leader, Asia-Pacific
Media Measurement · Survey Rewards