Platform Overview
AI-Powered Global Rewards, Incentives, and Payouts Platform
A complete overview of Plum, everything from the reward catalog and distribution modes to AI-powered personalization and global fulfillment.
10M+
rewards & offers
150+
countries covered
99.9%
platform uptime
3,000+
clients globally
What's inside
Everything about the Plum platform, in one place
This overview walks through the problems most rewards programs run into, and how Plum's infrastructure solves them end to end.
The redemption store
A white-labeled storefront with your branding, catalog filters, and 10M+ rewards across gift cards, merchandise, travel, and experiences.
Hyper-personalization
Custom store branding, catalog selection, and AI-generated emails, landing pages, and SMS for every campaign.
AI-powered rewarding
An AI copilot for campaign building, personalized reward recommendations, fraud detection, and automated content generation.
Distribution modes
Reward Points, Reward Links, Reward Codes, a Rewards API, a Rewards Marketplace, and an Embedded Rewards iFrame.
Admin, analytics & scheduling
Live analytics on sent and redeemed rewards, admin settings, a reward scheduler, and a headless API for full control.
Global fulfillment
Multi-region, multi-currency, multi-language reward delivery built to support programs that operate across borders.
How it helps
Pick the right distribution mode for each use case
Here's a breakdown of six ways to distribute rewards, so a program never has to force every use case through the same format.
Reward Points
Best suited when recipients are known and rewards repeat over time.
Reward Links
One-click redemption per recipient, no login required.
Reward Codes
Maximum flexibility, including physical distribution, with no login required.
Rewards API
Full control over redemption UI/UX and checkout, backed by real-time reports and 99.99% uptime.
Rewards Marketplace
A prebuilt e-commerce redemption experience with SSO/SAML support for 1M+ options.
Embedded Rewards iFrame
A white-labeled marketplace embedded directly inside your own product UI.
Who it's for
One platform, used across every function and industry
Use cases span every industry, FMCG, BFSI, ITeS & BPOs, SaaS, and gaming & crypto, covering everything from sales incentives to instant payouts.