Competitive Battlecard

Best Edenred alternatives: why teams choose Plum

If you're evaluating Edenred and Xoxoday Plum, this page walks you through where the platforms diverge - and why it matters for your program at scale.

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Powering rewards at 5,000+ companies worldwide

Adobe
Behr
Capgemini
Cosentino
Continental
Freshworks
H&M
HSBC
Kantar
Kennametal
Kohler
Michelin
Nielsen
Xero
Adobe
Behr
Capgemini
Cosentino
Continental
Freshworks
H&M
HSBC
Kantar
Kennametal
Kohler
Michelin
Nielsen
Xero

Why Xoxoday

Why Companies Choose Xoxoday

Ten capabilities that Edenred doesn't offer - and that enterprise reward programs can't afford to go without.

1

True Global Infrastructure

100+ countries, multi-currency, purchase parity, 50+ languages, local tax governance, and flexible data residency across public, private, and on-premise clouds.

2

Value for Money & Lower TCO

Best-price catalog with no hidden markups. On Generation and On Redemption billing models to match how your finance team operates.

3

Extensive Catalog

30+ categories across 100+ countries - gift cards, prepaid cards, flights, hotels, experiences, lounges, air miles, charity, mobile top-ups, wellness, and custom rewards. No middlemen.

4

Amazon Partnership

Direct redemption on Amazon in the US, UK, India, Spain, and Germany. Recipients shop on Amazon's actual website. No other rewards platform offers this.

5

One Platform for Every Reward Use Case

Employee rewards, consumer promotions, channel incentives, survey rewards, instant payouts, and loyalty programs - without stitching together multiple vendors.

6

Built-In Enterprise-Grade Controls

Role-based access, budget thresholds, maker-checker workflows, reward rule engine, country-level controls, and approval schedules - built for 50,000+ employee enterprises.

7

AI Copilot Across the Platform

AI-powered reward recommendations, program optimization, insights and analytics, and automation built into the product - not bolted on.

8

Unmatched Deployment Flexibility

SaaS Admin Portal, REST APIs, SSO-based white-labeled storefront, SDKs, or iFrames. No-code self-serve or full API control - both supported in one platform.

9

250+ Integrations

Rewards triggered from MS Teams, Slack, Google Workspace, Workday, SAP, ADP, Darwinbox, Salesforce, HubSpot, Jira, and Zendesk.

10

Professional Services

Full onboarding consulting and project management. Dedicated CSM, structured MBRs & QBRs, and AI-powered 24/7/365 support across geographies and time zones.

Feature Comparison

How Xoxoday Plum Addresses Feature Gaps with Edenred

Edenred India has real strength in employee recognition mechanics - peer-to-peer shoutouts, manager awards, milestone automation, and a social recognition wall - backed by 25 years of India market presence and a PAN-India merchant network. But its offering is scoped to India-only engagement, with no public API and no disclosed support for use cases beyond recognition, like channel incentives or global payouts. Plum is built as a broader, global rewards and payouts infrastructure layer.

Catalog breadth determines how relevant redemption feels to a diverse, global workforce. Edenred's catalog is curated for India; Plum spans 30+ categories across 100+ countries.

Category
Edenred
Xoxoday Plum
Amazon Store
Not available
Direct Amazon redemption in US, UK, India, Spain, Germany
Gift Cards
10,000+ options across 250+ India-focused brands
25,000+ gift card brands globally across 100+ countries
Prepaid Cards
Not available
Branded, single or multi-use prepaid cards
Merchandise
Gadgets, home essentials, and appliances
Global merchandise catalog across 100+ countries
Travel - Flights & Hotels
Flight tickets, hotel stays, and travel packages
Flights and hotels across 100+ countries with local coverage
Air Miles & Lounge Access
Not available
Air miles and lounge access included in catalog
Utility Top-Ups
Not available
Mobile and utility top-ups across markets
Charity & Donations
NGO donation options available
Charity and donation options across 100+ countries
Experiences
Curated experiences - getaways, adventure sports, wellness sessions
Experiences catalog spanning 100+ countries
Perks & Discounts
Everyday savings across 200+ brands in a separate module
Perks and discounts native to the same reward catalog
Gaming & Entertainment
Not available
Gaming and entertainment rewards included

** All comparisons are based on publicly available information

Beyond the Platform

Beyond the Platform - What You Get When You Choose Plum

The longer you run Plum, the more use cases, markets, and integrations it absorbs - without adding vendors.

Edenred's model is built around India-only engagement, with custom-built integrations negotiated per client. With Plum, you get public API documentation and SDKs from day one, so your engineering team can move independently instead of waiting on a vendor's custom integration queue - and a program that works the same way whether you're launching in Mumbai or Munich.

Post-launch, your named Customer Success Manager runs structured Monthly and Quarterly Business Reviews focused on adoption, redemption, and program ROI across every use case you run - not just recognition. Where Edenred's model is scoped to India-only engagement, Plum's global support team operates 24/7 across time zones as you expand into new markets, with AI-powered support ensuring your admins are never stuck waiting on a regional help desk.

On the roadmap, Plum's AI copilot already powers reward recommendations, program optimization, and analytics automation today, plus Xoxoday MCP for AI-agent and LLM-driven reward workflows - capabilities Edenred has not disclosed publicly for its India engagement suite.

Customer stories

Real results from teams running global reward programs

Leading teams rely on Xoxoday Plum to run scalable rewards and incentives programs with greater control and visibility.

Xero logo

Matt Wale

Head of Growth Marketing, Xero

SaaS · Referral Rewards

We were manually sourcing and sending rewards one by one. With Plum, the entire program runs itself - and our referral program delivered 20% growth year on year.
H&M logo
Our employees really like the Xoxoday rewarding process. The customer service they offer is exceptional and commendable. That was the most important criterion for us when deciding on them.

Human Resource Business Partner

HR Business Partner, H&M

Retail · Employee Rewards

Nielsen logo
We used to spend weeks coordinating survey incentives manually. With Plum, distribution is fully automated - respondent experience improved and our ops team got that time back.

Ravi Gour

Regional Panel Leader, Asia-Pacific

Media Measurement · Survey Rewards