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Gift cards for employees, sent in bulk
Schedule birthday, anniversary and holiday gift cards for your whole team, or let each person pick a brand they like, in their own currency. Send them by email, SMS or WhatsApp from one spreadsheet.
Trusted by teams at Google, Adobe, Nielsen and Western Digital
How to send gift cards to employees in bulk
Set up and fund
Sign up, complete a one-time business check, and add funds in your preferred currency.
Add your team
Upload a spreadsheet with names, countries, values and dates, or connect your HR system.
Send now or schedule
A second person signs off, then cards go out now or on each person’s date, and you track every send live.
What you get
Employee gift cards without the admin
A value for each person
Set a different amount per person or per occasion in the same order.
Their own currency
One order covers several countries, and each person gets a card in their own currency.
Their choice of brand
Send a reward link and let each person pick the gift card they want.
Sent on the day
Load birthdays and work anniversaries once, and each card goes out on the right date.
Any channel
Email, SMS or WhatsApp, so frontline staff without a work inbox are included.
Unclaimed cards
Reward links can expire on a date you set. Cancel unclaimed links and the value returns to your wallet.
How much to give employees, by occasion
There’s no fixed rule, but most teams land in these ranges. Keep amounts the same for everyone at the same milestone, so nobody feels left out.
- Birthdays and spot awards: small and frequent beats large and rare.
- Work anniversaries: step the amount up at 5 and 10 years.
- Holidays: send a week ahead, so the card arrives before people leave.
Birthday
$25–$50
Schedule it for the day.
Work anniversary
$50–$100
More for 5 and 10 years.
Holidays
$50–$100
Send a week ahead.
Spot recognition
$10–$25
Small and fast.
Let each employee pick the gift card they want
Not everyone wants the same brand. Send a reward link, and each person chooses from the Plum gift card catalogue, in their own country and currency.
- Brands like Amazon, Starbucks, Target and Uber, side by side.
- One link per person, with an expiry date you set.
- Prefer one brand for everyone? Send that card directly instead.
Are gift cards for employees taxable?
In the US, yes. Gift cards count as cash, so the small-gift exception that covers a holiday ham or a team lunch doesn’t apply to them.
- They are taxed as pay at any amount, even $10, and go through payroll.
- Many companies cover the tax for the employee, known as a gross-up.
- Rules differ by country, so check with your payroll team before a global send.
US gift cards for employees
- Taxed as
- Pay, at any amount
- Paid through
- Payroll
- Tax covered by
- Employee, or the company with a gross-up
- Source
- IRS Publication 15-B
Occasions
When teams send gift cards to employees
Birthdays
A card on the day, sent automatically from the dates you load once.
Work anniversaries
Mark every year, with a bigger card at 5 and 10 years.
Holidays and year-end
One send for the whole company, in each person’s currency.
Spot recognition
A quick thank-you for great work, triggered from tools like Slack or Microsoft Teams.
Onboarding and referrals
Welcome new joiners, and thank the people who referred them.
Wellbeing and milestones
Mark a promotion, a new baby or a tough quarter with a card people can use on what they need.
Pay on issue, or pay on use
Plum runs on a pre-funded wallet. You choose when it’s debited.
Pay on issue
You pay the full card value the moment each card is sent.
- A fixed, known cost for every send.
- Suits awards and gifts, where every card gets used.
- Unused value stays with Xoxoday.
Pay on use
You pay only for the value people actually spend.
- Unused value goes back to your wallet.
- Suits survey incentives and campaigns, where some cards go unused.
Plum vs buying employee gift cards one by one
- One brand per order
- Codes copied into emails by hand
- Someone has to remember every date
- A separate order for each country
- No record of who got what
- Each person picks a brand they like
- Branded cards sent by email, SMS or WhatsApp
- Birthdays and anniversaries sent on the day
- Several countries and currencies in one order
- Every send tracked live, with a record of who got what
Trusted by global and US teams
HR and people teams use Plum to send rewards in the countries they operate in.
Kennametal
20+ countries
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
Madison Ruff
Senior HRIS Analyst
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
HR Business Partner
H&M India