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Customer loyalty gift cards, sent in bulk
Thank customers for coming back, referring a friend or leaving a review. Send one card or thousands in a single order, and let each customer pick a gift card for their own country.
Trusted by teams at Google, Adobe, Nielsen and Western Digital
How to send customer loyalty gift cards with Plum
Fund your wallet
Sign up, complete a one-time business check, and add funds in your preferred currency.
Add your customers
Upload a spreadsheet, connect your CRM or store, or call the rewards API. Add your logo and message.
Approve and send
A second person signs off, then cards go out by email, SMS or WhatsApp. Track every send live.
What you get
A bulk reward for customers, without the admin
One order, many customers
Upload one spreadsheet and send a card to every customer on it.
Triggered from your stack
Connect HubSpot, Salesforce, Shopify or Klaviyo, or use the rewards API.
Their choice of brand
Each customer picks a gift card they like from the Plum catalogue.
Customers in any market
One order covers several countries.
Sign-off before it goes
A second person can approve each send, so no reward goes out by mistake.
Unclaimed rewards
Reward links can expire on a date you set. Cancel unclaimed links and the value returns to your wallet.
Repeat purchase reward gift cards
Not every business needs a points program. A gift card at the right moment, such as a third order or a renewal, thanks a loyal customer without the cost of running one.
- Pick the purchase that earns a reward.
- Send it from your store or CRM, or upload the list each month.
- Running points and tiers? See loyalty rewards.
Moments worth a customer gift card
- Repeat purchase
- A card on a customer’s third or fifth order
- Referral
- A card when a friend they referred buys
- Review
- A thank-you for an honest review
- Anniversary
- A card on the date they became a customer
Referral reward gift cards for customers who bring friends
Customers who refer a friend expect a quick thank-you. Send the gift card when the referral counts, not weeks later.
- Connect Influitive, ReferralCandy, Tapfiliate or Invite Referrals.
- Reward the customer who referred, the friend, or both.
- Each person picks a card for their own country.
Customer review rewards that follow the rules
Reviews help the next customer decide. A thank-you card for taking the time shows you noticed, as long as the reward never depends on the rating.
- Thank people for an honest review, whatever the rating.
- Follow each review site’s rules on incentives and disclosure.
- Connect G2, Trustpilot or Capterra to send cards automatically.
Use cases
How businesses use customer gift cards
Repeat purchases
A card for customers who keep coming back.
Referrals
A card for customers who refer a friend who buys.
Reviews
A thank-you for an honest review.
Feedback surveys
A card for customers who answer your survey.
Customer anniversaries
A card on the date someone became a customer.
Service recovery
A goodwill card when an order goes wrong.
Pay on issue, or pay on use
Plum runs on a pre-funded wallet. You choose when it’s debited.
Pay on issue
You pay the full card value the moment each card is sent.
- A fixed, known cost for every send.
- Suits awards and gifts, where every card gets used.
- Unused value stays with Xoxoday.
Pay on use
You pay only for the value people actually spend.
- Unused value goes back to your wallet.
- Suits survey incentives and campaigns, where some cards go unused.
Plum vs buying customer gift cards by hand
- Someone buys a card for each customer
- Weeks between the purchase and the thank-you
- One brand for every customer
- No check before money goes out
- Sends tracked in a spreadsheet
- One order for every customer
- Sent in seconds once the reward counts
- Each customer picks a card for their own country
- A second person signs off
- Every send tracked live
Trusted by global and US teams
HR and people teams use Plum to send rewards in the countries they operate in.
Kennametal
20+ countries
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
Madison Ruff
Senior HRIS Analyst
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
HR Business Partner
H&M India