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Bulk gift cards for FMCG distributors
Reward the distributors who move your stock, the retailers who give it shelf space and the field reps who open new stores. Plum sends gift cards in bulk, to an inbox or straight to a phone.
Trusted by teams at Google, Adobe, Nielsen and Western Digital
How to run FMCG distributor incentive programs with Plum
Set up the scheme
Upload your distributors and retailers, connect your CRM or call the rewards API. Fund a wallet in your preferred currency.
Agree the rewards
Set a value for each target, add your brand logo and message, and choose how long each reward link stays open.
Pay out when targets land
Send as targets are met or in one batch at the end of the period. A second person can approve every send.
What you get
Trade incentives without the paperwork
Paid against targets
Send rewards as each target is met, or in one batch at quarter end.
Reaches the shop counter
SMS and WhatsApp delivery for retailers who only share a phone number.
One file, every partner
Upload a list and pay every distributor in a region at once.
Their pick of brand
Each person chooses a gift card from the Plum catalogue.
Scheme spend under control
A second person signs off sends, and every reward is tracked.
Several markets, one order
One order covers several countries, each with local gift cards.
Distributor incentives tied to your targets
Distributors carry many brands. A clear, quick reward for the targets that matter to you, paid soon after they are met, helps your products get the attention you want.
- Set targets for volume, new outlets or a launch push.
- Pay each distributor when their number is confirmed.
- Check each partnerâs gift policy and your trade terms first.
Sample distributor schemes
- Volume target
- A gift card when the quarterâs number is met
- Outlet reach
- A card for each batch of new stores supplied
- Launch push
- A bonus for stocking a new product in the first weeks
- Clean payments
- A thank-you for settling invoices on time
Retailer loyalty rewards for the stores that stock you
Small shops decide what goes on the shelf and what goes at eye level. A gift card thank-you for stocking, displaying and reordering your range rewards that choice, without building a points scheme.
- Send a card to a shop ownerâs phone by SMS or WhatsApp.
- Reward display and reorder targets each month.
- Pick which gift card brands retailers in each country can choose from.
FMCG sales incentives for field reps and merchandisers
Field reps and merchandisers spend their day on the road, store to store. Reward the results they control on their beat, and send it to their phone the same week.
- Reward new outlets opened and range sold into each store.
- Run a monthly contest and pay every winner in one batch.
- Thank merchandisers for display work that meets your standard.
A field rep reward plan
- 1
New outlet opened
A card when a rep signs a store that hasnât stocked you before.
- 2
Range sold in
A card when a store takes the full range you set.
- 3
Month closed above target
The main reward, sent in one batch to every rep who made it.
Use cases
How FMCG brands use Plum
Quarterly volume targets
A reward for distributors who hit their quarterâs number.
New outlet reach
A card for each new store a distributor or rep brings on.
Product launches
A bonus for stocking and pushing a new product early.
In-store displays
A thank-you to retailers who give your range the space you agreed.
Sales contests
Prizes for the top field reps each month or quarter.
Festive thank-yous
One batch of gift cards to retailers before a busy season.
Pay on issue, or pay on use
Plum runs on a pre-funded wallet. You choose when itâs debited.
Pay on issue
You pay the full card value the moment each card is sent.
- A fixed, known cost for every send.
- Suits awards and gifts, where every card gets used.
- Unused value stays with Xoxoday.
Pay on use
You pay only for the value people actually spend.
- Unused value goes back to your wallet.
- Suits survey incentives and campaigns, where some cards go unused.
Plum vs running trade schemes by hand
- Paper vouchers handed out by reps
- Rewards paid months after the target
- One brand that few retailers want
- No check before scheme money goes out
- Payouts reconciled in spreadsheets
- Gift cards sent to each phone
- Rewards sent as each target is met
- Each person picks a card they like
- A second person signs off
- Every send tracked live
Trusted by global and US teams
HR and people teams use Plum to send rewards in the countries they operate in.
Kennametal
20+ countries
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
Madison Ruff
Senior HRIS Analyst
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
HR Business Partner
H&M India