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Insurance Rewards

Bulk gift cards for insurance companies

Reward the agents who hit their numbers, the policyholders who renew and the people who refer a friend. Plum sends each gift card in seconds, from your CRM or a spreadsheet.

Trusted by teams at Google, Adobe, Nielsen and Western Digital

Google
Adobe
Nielsen
Western Digital
Google
Adobe
Nielsen
Western Digital
Google
Adobe
Nielsen
Western Digital
Setup

How to run insurance agent incentive programs with Plum

01

Set the contest

Decide the targets, the reward for each tier and the date results close.

02

Connect or upload

Connect your CRM, or upload the list of winners when the contest ends.

03

Approve and send

A second person signs off, the cards go out now or on a set date, and you track every send live.

What you get

Rewards for the people who sell and keep your policies

Triggered from your CRM

Connect HubSpot, Salesforce, Zoho or Pipedrive, and a target reached can send the reward.

Scheduled payouts

Load contest winners once and set the date the cards go out.

Their choice of brand

Each agent or policyholder picks a gift card they like.

Agents in any market

One order covers several countries.

Sign-off before it goes

A second person can approve each send, so no reward goes out by mistake.

Tiers you set

Set a different value for each contest tier or target.

Agents and brokers

Agent sales contests that pay out on time

An agent who wins a contest should not wait a quarter to hear about it. Plum sends the reward the day the results are signed off, at the value you set for each tier.

  • Reward new policies, renewals kept or training finished.
  • Run separate contests for tied agents and brokers.
  • Send by email, SMS or WhatsApp, so agents in the field get it on their phone.
See channel and partner incentives

An agent contest, end to end

Contest
A quarterly sales contest for your agents
Target
Set in your CRM, per agent or per branch
Reward
A gift card at the value you set for each tier
Payout
Sent the day the results are signed off
Policyholders

Insurance customer loyalty programs built on simple thank-yous

Not every insurer needs a points scheme. A gift card at the right moment, such as a renewal or a completed survey, says thank you without a program to run.

  • Thank customers when they renew or sign up to your app.
  • Set when each reward link expires, and get unclaimed value back.
  • Check first what your market allows you to give policyholders.
See reward links
Setting an expiry date for reward links in Plum
Referrals

Insurance referral rewards for policyholders and agents

Word of mouth brings in new policies. Thank the people who pass on a name once the referral meets your rules.

  • Reward the referrer once the referral qualifies.
  • Use the same wallet for agent and customer referrals.
  • Keep a record of every referral reward sent.
See referral rewards

A referral reward

  1. 1

    Someone is referred

    A policyholder or agent passes on a name, tracked as you do today.

  2. 2

    The referral qualifies

    Your rules decide when it counts, within what your market allows.

  3. 3

    The referrer gets a gift card

    Plum sends it by email, SMS or WhatsApp.

Use cases

How insurers use Plum rewards

Agent sales targets

A card for each agent who hits the month or quarter.

Agent training

A thank-you for finishing product or licence training.

Top performer awards

Year-end awards for your leading agents and brokers.

Policy renewals

A thank-you when a policyholder renews, where your rules allow it.

Referrals

A card for the policyholder or agent who refers a new customer.

Claims feedback

Thank customers for a survey after a claim is settled.

Pay on issue, or pay on use

Plum runs on a pre-funded wallet. You choose when it’s debited.

Pay on issue

You pay the full card value the moment each card is sent.

  • A fixed, known cost for every send.
  • Suits awards and gifts, where every card gets used.
  • Unused value stays with Xoxoday.

Pay on use

You pay only for the value people actually spend.

  • Unused value goes back to your wallet.
  • Suits survey incentives and campaigns, where some cards go unused.

Plum vs paying agent incentives by hand

Paying by hand
  • Contest results copied from a spreadsheet
  • Winners wait weeks for their prize
  • The same prize for every agent
  • No check before money goes out
  • No record of who got what
Sending through Plum
  • Rewards sent from a CRM target or one upload
  • Sent the day results are signed off
  • Each agent picks a card they like
  • A second person signs off
  • Every send tracked live
Customer stories

Trusted by global and US teams

HR and people teams use Plum to send rewards in the countries they operate in.

Kennametal
98% fulfilment rate

Kennametal

20+ countries

Read case study
Growmark
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
99% fulfilment rate

Madison Ruff

Senior HRIS Analyst

Read case study
H&M India
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
99.9% fulfilment rate

HR Business Partner

H&M India

Read case study
Last updated: November 2026

Questions about insurance agent and customer rewards

They reward the agents and brokers who sell your policies for reaching targets, finishing training or winning a sales contest. With Plum, each reward is a gift card the agent picks from the catalogue.

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