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Bulk gift cards for pharma sales teams
Reward the field reps who hit their targets and the distributors who move your products. Plum sends each gift card in seconds, from your CRM or a spreadsheet, with sign-off on every send.
Trusted by teams at Google, Adobe, Nielsen and Western Digital
How to run pharmaceutical sales incentive programs with Plum
Set the targets
Decide who qualifies, what each target is worth and when results close.
Connect or upload
Connect your CRM, or upload the results for each rep and partner.
Approve and send
A second person signs off, the cards go out, and you track every send live.
What you get
Sales incentives with the controls pharma needs
Triggered from your CRM
Connect HubSpot, Salesforce, Zoho or Pipedrive, and a target reached can send the reward.
Sign-off on every send
No reward goes out until a second person approves it.
A record of every send
See who got what, and when, live in one place.
Sent to reps in the field
Rewards arrive by SMS, WhatsApp or email.
Values you set
Set a value per target, tier or contest, in advance.
Teams in several countries
One order covers several countries.
Pharma sales force rewards for reps in the field
Reps spend their days between clinics and pharmacies, not at a desk. Send their reward to their phone the day the quarter’s results are signed off.
- Reward reps for hitting monthly or quarterly targets.
- Run territory contests during a product launch.
- Each rep picks a gift card they like.
Pharma channel partner incentives for distributors and stockists
Distributors and stockists decide which products to push. Reward them for the actions that grow your sales, from one wallet and one set of rules.
- Reward order targets reached each quarter.
- Thank partners for finishing product training.
- Send in one batch at the end of each period.
Partner actions you can reward
- Distributors
- Rewards for reaching a quarterly order target
- Stockists
- A card for finishing training on a new product
- Partner sales staff
- Rewards for a regional sales contest
- New partners
- A welcome card once onboarding is complete
Keep incentives inside your compliance rules
Gifts to healthcare professionals are restricted in most markets. The rewards here are for your own staff and channel partners. Check your company’s compliance rules before you launch.
- Agree who can receive a reward with your compliance team.
- A second person signs off every send.
- Keep a record of every send, with value, date and recipient.
Who these rewards are for
- In scope
- Your own employees, such as field reps and sales managers
- In scope
- Your channel partners, such as distributors and stockists
- Out of scope
- Healthcare professionals, whose gifts are restricted in most markets
- Every send
- Signed off by a second person and tracked
Use cases
How pharma companies use Plum rewards
Quarterly targets
A card for each rep who hits the quarter.
Product launches
Contests that run for the first months of a launch.
Territory contests
Rewards for the region or team that leads the table.
Product training
A thank-you for reps and partners who finish training.
Distributor order targets
Rewards for the partners who reach their order goals.
Year-end awards
Awards for your top reps and managers.
Pay on issue, or pay on use
Plum runs on a pre-funded wallet. You choose when it’s debited.
Pay on issue
You pay the full card value the moment each card is sent.
- A fixed, known cost for every send.
- Suits awards and gifts, where every card gets used.
- Unused value stays with Xoxoday.
Pay on use
You pay only for the value people actually spend.
- Unused value goes back to your wallet.
- Suits survey incentives and campaigns, where some cards go unused.
Plum vs running sales incentives in spreadsheets
- Results copied from one sheet to another
- Reps wait weeks for their reward
- No check before money goes out
- Hard to show who got what
- A different supplier in each country
- Rewards sent from a CRM target or one upload
- Sent the day results are signed off
- A second person signs off
- Every send tracked, with value and date
- One order across several countries
Trusted by global and US teams
HR and people teams use Plum to send rewards in the countries they operate in.
Kennametal
20+ countries
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
Madison Ruff
Senior HRIS Analyst
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
HR Business Partner
H&M India