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Bulk gift cards for real estate agents
Reward the agents who close your deals, the outside brokers who bring buyers to your projects and the clients who refer a friend. Plum sends gift cards in bulk, or one at a time as each deal moves forward.
Trusted by teams at Google, Adobe, Nielsen and Western Digital
How to run real estate agent incentive programs with Plum
Link your deals
Connect your CRM, upload a list of agents and brokers, or call the rewards API. Fund a wallet in your preferred currency.
Set a reward per stage
Choose a value for site visits, bookings and closings, add your logo and message, and set how long each link stays open.
Pay out and track
Rewards go out as each stage is met. A second person can sign off first, and you can track every send.
What you get
Incentives that follow the deal
Triggered from your CRM
Connect Salesforce, HubSpot, Zoho CRM or Pipedrive, and a deal stage can send the reward.
Launch payouts in one go
Upload every broker at the end of a launch and pay them in a single send.
Agents choose the brand
Each person picks a gift card they like from the Plum catalogue.
Brokers abroad
One order covers several countries, for overseas brokers and buyers.
Sign-off on payouts
A second person can approve each send before money leaves the wallet.
Unclaimed value returns
Reward links can expire. Cancel unclaimed ones and the value goes back to your wallet.
Incentives for the agents who sell and lease your property
A property sale can take weeks or months from first visit to signature. Rewarding only the final deal leaves agents waiting. Split the reward across the steps that lead there.
- Send a small card for every site visit an agent brings in.
- Send the main reward when the sale or lease is signed.
- This page is for agents and brokers. For tenant and resident rewards, see real estate resident rewards.
An agent reward by deal stage
- 1
Site visit held
A small card when the agent brings a buyer to see the property.
- 2
Booking made
A second card when the buyer pays the booking amount.
- 3
Deal closed
The main reward when the sale or lease is signed.
Property referral rewards for buyers and tenants
A happy buyer or tenant is often the best source of the next one. Thank them when the person they referred books, buys or signs a lease.
- Reward the referral at the stage you choose, not when a form is filled.
- Each person picks a gift card in their own country.
- Rules on referral rewards in property differ by place. Check yours before you launch.
Real estate channel partner incentives for outside brokers
Developers often sell new projects through outside brokers and agencies. A clear reward for registered leads, visits and bookings keeps your project at the top of their list during a launch.
- Reward registered leads, site visits and bookings separately.
- Run a launch contest and pay every winner in one batch.
- Check each agencyâs policy on its brokers accepting incentives.
Where broker rewards can start
- CRMs
- Salesforce, HubSpot, Zoho CRM, Pipedrive
- Launch payouts
- A spreadsheet upload for every broker at once
- Your own portal
- Plum rewards API, with a sandbox
- Delivery
- Email, SMS or WhatsApp
Use cases
How property teams use Plum
Site visits
A card for every buyer an agent brings to see the property.
Signed deals
The main reward when a sale or lease is signed.
Launch contests
Prizes for the top brokers during a new project launch.
Buyer referrals
A thank-you when a buyerâs referral books a unit.
Leasing targets
Rewards for leasing agents who fill a building.
Broker sign-ups
A card for new brokers who register and finish onboarding.
Pay on issue, or pay on use
Plum runs on a pre-funded wallet. You choose when itâs debited.
Pay on issue
You pay the full card value the moment each card is sent.
- A fixed, known cost for every send.
- Suits awards and gifts, where every card gets used.
- Unused value stays with Xoxoday.
Pay on use
You pay only for the value people actually spend.
- Unused value goes back to your wallet.
- Suits survey incentives and campaigns, where some cards go unused.
Plum vs paying broker incentives by hand
- Sales ops tallies visits in a spreadsheet
- Brokers wait until the launch is over
- Overseas brokers get a card they canât use
- No check before payouts
- Disputes over who was paid
- A CRM stage change sends the reward
- Rewards go out as each stage is met
- Each broker picks a card for their country
- A second person signs off
- Every send tracked live
Trusted by global and US teams
HR and people teams use Plum to send rewards in the countries they operate in.
Kennametal
20+ countries
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
Madison Ruff
Senior HRIS Analyst
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
HR Business Partner
H&M India