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Referral gift cards, sent in bulk or on autopilot
Thank the people who bring you new customers, the moment the referral counts. Connect your referral platform, or upload your referrers and send every card in one order.
Trusted by teams at Google, Adobe, Nielsen and Western Digital
How to send referral gift cards with Plum
Fund your wallet
Sign up, complete a one-time business check, and add funds in your preferred currency.
Connect or upload
Connect your referral platform, call the rewards API, or upload a list. Add your logo and message.
Send and track
Cards go out by email, SMS or WhatsApp when the referral counts. Track every send live.
What you get
Referral gift cards without the manual work
Triggered by your referral tool
Connect Influitive, ReferralCandy, Tapfiliate or Invite Referrals.
Bulk sends
Upload one list of referrers and reward everyone on it.
Their choice of brand
Each person picks a gift card they like from the Plum catalogue.
Referrers in any market
One order covers several countries.
Fraud checks
Block duplicate accounts and self-referrals automatically.
Unclaimed rewards
Reward links can expire on a date you set. Cancel unclaimed links and the value returns to your wallet.
Referral program reward ideas that use gift cards
The best reward fits how long your sale takes. A quick sign-up can earn a card straight away. A bigger purchase can earn a larger card once it is paid for.
- Reward the referrer, the friend, or both.
- Split the reward across sign-up and first purchase.
- Add a bonus card for people who refer again and again.
Referral reward ideas
- Sign-up card
- A small card when a referred friend signs up
- Purchase card
- A larger card when the friend buys
- Two-sided
- A card for the referrer and one for the friend
- Bonus card
- An extra card after a set number of referrals
Automated referral rewards gift cards
A referrer who waits weeks for a thank-you is less likely to refer again. Set the rule once, and each referral that counts sends its own gift card.
- Trigger rewards on sign-ups, purchases or milestones.
- Build rewards into your own product with the rewards API.
- Test the whole flow in the sandbox before going live.
Where referral rewards can start
- Referral platforms
- Influitive, ReferralCandy, Tapfiliate, Invite Referrals
- Your own product
- Plum rewards API, with a sandbox
- Monthly payouts
- A spreadsheet upload
- Delivery
- Email, SMS or WhatsApp
A referral thank-you that comes from you
Add your logo, colours and message, so the gift card reminds the referrer who said thank you.
- Deliver by email, SMS or WhatsApp.
- Choose how long each reward link stays open.
- A second person can sign off before cards go out.
Use cases
Who sends referral gift cards
Online stores
A card when a referred friend places a first order.
Apps
A card when a referred friend signs up and stays active.
B2B software
A card for introductions, and more when the deal closes.
Employee referrals
A thank-you for staff who refer a candidate.
Partners and affiliates
Rewards for partners who send you customers.
Communities
A card for members who bring in new members.
Pay on issue, or pay on use
Plum runs on a pre-funded wallet. You choose when it’s debited.
Pay on issue
You pay the full card value the moment each card is sent.
- A fixed, known cost for every send.
- Suits awards and gifts, where every card gets used.
- Unused value stays with Xoxoday.
Pay on use
You pay only for the value people actually spend.
- Unused value goes back to your wallet.
- Suits survey incentives and campaigns, where some cards go unused.
Plum vs paying referral rewards by hand
- Someone buys a card for each referral
- Weeks between the referral and the thank-you
- A US card for a referrer in Germany
- Self-referrals slip through
- Referrals tracked in a spreadsheet
- Rewards sent by your referral platform
- Sent in seconds once the referral counts
- Each person picks a card for their own country
- Duplicate accounts and self-referrals blocked
- Every send tracked live
Trusted by global and US teams
HR and people teams use Plum to send rewards in the countries they operate in.
Kennametal
20+ countries
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
Madison Ruff
Senior HRIS Analyst
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
HR Business Partner
H&M India