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Gift cards for trade show visitors and giveaways
Give booth visitors a gift card theyâll actually use, not another tote bag. Hand each visitor a printed QR card, or send cards to your scanned leads after the show by email, SMS or WhatsApp.
Trusted by teams at Google, Adobe, Nielsen and Western Digital
How to run trade show giveaway gifts with Plum
Set up and fund
Sign up, complete a one-time business check, and add funds to your wallet before the show.
Set up the giveaway
Choose the card value, add your logo and message, and print a QR card for each visitor.
Send at or after the show
Visitors claim on the spot, or you upload your lead list. A second person signs off and you track every send live.
What you get
Event gift cards in bulk, without the boxes
A printed QR card for each visitor
Hand each visitor a printed QR card. They scan it and land on your branded page to claim their gift card.
One link per visitor
Send each lead their own reward link, with an expiry date you set.
Their choice of brand
Each visitor picks a gift card they like from the Plum catalogue.
Visitors from anywhere
One order covers several countries, so an international show is one send.
Your brand on every card
Branded emails carry your logo, colours and a note about the show.
Every send tracked
See each cardâs status live, and cancel unclaimed links to return the value to your wallet.
Booth visitor rewards that need no shipping
Printed swag has to be ordered weeks ahead, shipped to the venue and carried home when itâs left over. A gift card is sent in seconds, and you only fund what you plan to give.
- Print a QR card for each visitor to take from the stand.
- Or collect emails and phone numbers, and send cards from one spreadsheet.
- Choose email, SMS or WhatsApp, so visitors get the card on their phone.
A gift card for events that keeps working after the show
Leads cool quickly after a show. A thank-you gift card sent with your follow-up gives people a reason to open it and reply.
- Upload the badge-scan list and send a card the same week.
- Offer a card for booking a follow-up meeting.
- Set an expiry, and the value of unclaimed links can come back to your wallet.
Plan trade show giveaways before, during and after the show
The stand is only one moment. Teams that get the most from a show use gift cards at every stage, from the meeting invite to the follow-up.
- Running a virtual event as well? See webinar and event rewards.
- Targeting named accounts? See ABM rewards.
A trade show giveaway plan
- 1
Before the show
Invite target visitors to book a meeting at your stand, with a gift card for showing up.
- 2
At the stand
Hand each visitor a printed QR card after a demo. They scan it and claim their gift card on your branded page.
- 3
After the show
Upload the badge-scan list and send a thank-you card with your follow-up, the same week.
Use cases
How teams use gift cards at trade shows
Booth visits
A small card for every visitor who stops for a conversation.
Product demos
A bigger card for visitors who sit through a full demo.
Booked meetings
Invite target visitors ahead of the show, with a card for turning up.
Post-show surveys
Thank visitors for telling you what they thought of the stand.
Speakers and panellists
Thank the customers and partners who spoke on your behalf.
Partners on the stand
Thank the partners who shared your space and your leads.
Pay on issue, or pay on use
Plum runs on a pre-funded wallet. You choose when itâs debited.
Pay on issue
You pay the full card value the moment each card is sent.
- A fixed, known cost for every send.
- Suits awards and gifts, where every card gets used.
- Unused value stays with Xoxoday.
Pay on use
You pay only for the value people actually spend.
- Unused value goes back to your wallet.
- Suits survey incentives and campaigns, where some cards go unused.
Plum vs printed swag at trade shows
- Boxes shipped to every venue
- Leftover stock after the show
- One item for every visitor
- No idea who took one
- Customs and couriers for overseas shows
- Nothing to ship, sent in seconds
- Unclaimed link value returns to your wallet
- Each visitor picks a brand they like
- Every send tracked live
- Several countries in one order
Trusted by global and US teams
HR and people teams use Plum to send rewards in the countries they operate in.
Kennametal
20+ countries
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
Madison Ruff
Senior HRIS Analyst
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
HR Business Partner
H&M India