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Bulk gift cards for auto dealers
Reward the dealers who sell your cars, the showroom staff who close the deals and the buyers who come back for service. Plum sends each gift card in seconds, triggered from your CRM.
Trusted by teams at Google, Adobe, Nielsen and Western Digital
How to run automotive dealer incentive programs with Plum
Set the targets
Decide what each dealer, salesperson or buyer action is worth, and when results close.
Connect your CRM
Connect HubSpot, Salesforce, Zoho or Pipedrive, or upload results each month.
Approve and send
A second person signs off, the cards go out, and you track every send live.
What you get
Incentives for the whole route from factory to driveway
Triggered from your CRM
A sale or a booked test drive can send the reward.
Values per target
Set a different value for each target, model or tier.
Sent to the showroom floor
Rewards arrive by SMS, WhatsApp or email.
Your brand on every reward
Each email carries your logo, colours and a message you write.
Sign-off before it goes
A second person can approve each send.
Dealers in several countries
One order covers several countries.
Dealer incentives across your whole network
A carmaker can have dealers in many regions, each with its own targets. Give each group its own program and budget, and keep one view of every reward.
- Reward dealers for quarterly targets and new model sales.
- Thank dealer staff for finishing product training.
- Send in one batch when results close.
Rewards across a dealer network
- Dealer principals
- Rewards for reaching the quarterâs target
- Dealer groups
- A program and budget for each group or region
- Dealer staff
- A card for finishing training on a new model
- Your channel team
- One view of every send across the network
Car dealership sales incentives for the showroom floor
Salespeople work to a monthly number. A reward that lands the day the month closes keeps that number front of mind for the next one.
- Reward unit targets, new model sales and add-ons.
- Send to each salespersonâs phone.
- Each person picks a gift card they like.
A month of showroom incentives
- 1
Monthly unit target
A card for each salesperson who hits the number.
- 2
New model push
A bonus card for each sale of the model youâre launching.
- 3
Accessories and add-ons
A card when a sale includes the add-ons you choose.
Automotive customer loyalty rewards for test drives, service and referrals
A car buyer may only visit a few times a year. Make each visit count with a thank-you card sent in your dealershipâs name.
- Thank people for booking a test drive.
- Send a card after a service visit.
- Reward owners who refer a friend who buys.
Use cases
How carmakers and dealers use Plum rewards
Dealer sales targets
Rewards for dealers who reach the quarterâs target.
Test drives
A thank-you for buyers who book and turn up.
Service visits
A card after a service, to bring owners back.
Accessory sales
A bonus for salespeople who sell the add-ons you choose.
Owner referrals
A card for owners who refer a friend who buys.
Model training
A thank-you for dealer staff who learn a new model.
Pay on issue, or pay on use
Plum runs on a pre-funded wallet. You choose when itâs debited.
Pay on issue
You pay the full card value the moment each card is sent.
- A fixed, known cost for every send.
- Suits awards and gifts, where every card gets used.
- Unused value stays with Xoxoday.
Pay on use
You pay only for the value people actually spend.
- Unused value goes back to your wallet.
- Suits survey incentives and campaigns, where some cards go unused.
Plum vs paying dealer incentives by hand
- Targets checked against a spreadsheet
- Salespeople wait until next quarter
- The same voucher for every dealer
- No check before money goes out
- No view across the network
- Rewards sent from your CRM
- Sent the day the month closes
- Each person picks a card they like
- A second person signs off
- Every send tracked live
Trusted by global and US teams
HR and people teams use Plum to send rewards in the countries they operate in.
Kennametal
20+ countries
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
Madison Ruff
Senior HRIS Analyst
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
HR Business Partner
H&M India