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Bulk gift cards for restaurants and F&B
Thank the servers, cooks and managers who get you through every rush, the regulars who keep coming back and the customers who bring their friends to your app. Plum sends gift cards in bulk, straight to each person’s phone.
Trusted by teams at Google, Adobe, Nielsen and Western Digital
How to run restaurant employee incentives with Plum
Upload your team
Add staff from a spreadsheet, or connect your app through the rewards API for guest rewards. Fund a wallet in your preferred currency.
Pick the moments
Set a value for each moment, add your restaurant’s logo and a note, and choose how long each link stays open.
Send after the shift
Rewards go out by SMS, WhatsApp or email. A second person can approve the send, and every reward is tracked.
What you get
Rewards that keep pace with service
Text or WhatsApp
Hourly staff and guests get rewards on their phone, no work email needed.
A whole site in one send
Upload a staff list and thank everyone after a big night at once.
Every outlet, one wallet
Fund one wallet for the group and send to every restaurant from it.
Their pick of brand
Each person chooses a gift card they like from the Plum catalogue.
Built into your app
Use the rewards API, with a sandbox, for guest and referral rewards.
Unclaimed value back
Links can expire. Cancel unclaimed ones and the value returns to your wallet.
Restaurant employee incentives for front and back of house
Restaurant work is fast, physical and often late. A reward that arrives on the phone the day after a strong shift lands far better than one handed out weeks later.
- Thank the server a guest names in a comment or review.
- Reward a kitchen team after a clean inspection.
- Send one batch to every site after a holiday rush.
Front and back of house moments
- Servers
- Named in a guest comment or review
- Kitchen
- A clean inspection or a smooth service
- Bar
- Covering a short-staffed weekend
- Managers
- A site that hits its monthly target
Restaurant customer loyalty rewards, sent as gift cards
Your regulars could eat anywhere. A gift card thank-you after their tenth visit, a review or a feedback survey tells them you noticed, without building a points scheme.
- Trigger guest rewards from your app or ordering system through the rewards API.
- Or upload a list of guests for a one-off thank-you.
- Make it right after a bad meal, with a card the guest picks.
Food delivery referral rewards that pay on the first order
A referral is worth most when the new customer actually orders. Send the reward once their first order is complete, to both the person who referred and the friend who joined.
- Reward the first paid order, not just a sign-up.
- Send to the referrer and the new customer at the same time.
- Each person picks a gift card in their own country.
Use cases
How restaurants and food brands use Plum
Busy-night thank-yous
One send for the whole team after a packed service.
Staff referrals
A reward when a team member refers someone who joins.
Guest feedback
A card for guests who finish a feedback survey.
App referrals
Rewards when a referred customer places a first order.
Regulars
A thank-you for guests who keep coming back.
New openings
Rewards for the crew that opens a new restaurant.
Pay on issue, or pay on use
Plum runs on a pre-funded wallet. You choose when it’s debited.
Pay on issue
You pay the full card value the moment each card is sent.
- A fixed, known cost for every send.
- Suits awards and gifts, where every card gets used.
- Unused value stays with Xoxoday.
Pay on use
You pay only for the value people actually spend.
- Unused value goes back to your wallet.
- Suits survey incentives and campaigns, where some cards go unused.
Plum vs buying gift cards at the till
- A manager buys cards with a company card
- Staff get their card on the next shift
- Everyone gets the same coffee card
- Referral rewards paid by hand
- Receipts kept in a drawer
- One wallet for every restaurant
- Sent to their phone the same day
- Each person picks a card they like
- Your app triggers them through the API
- Every send tracked live
Trusted by global and US teams
HR and people teams use Plum to send rewards in the countries they operate in.
Kennametal
20+ countries
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
Madison Ruff
Senior HRIS Analyst
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
HR Business Partner
H&M India