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Audience and subscriber rewards for media brands
Reward the actions that grow your audience: a new subscription, a friend referred, a survey answered, a contest won. Plum sends each gift card in seconds, from your app through the rewards API or from a spreadsheet.
Trusted by teams at Google, Adobe, Nielsen and Western Digital
How to run subscriber loyalty incentives with Plum
Pick the actions
Decide which actions earn a reward, what each is worth and how long each reward stays open.
Connect or upload
Call the rewards API from your app or website, or upload a spreadsheet for one-off sends.
Send and track
Rewards go out by email, SMS or WhatsApp in seconds, and you track every send live.
What you get
Subscriber rewards without building a rewards store
Rewards API with a sandbox
Fire rewards from your app or website, and test the flow first.
Email, SMS or WhatsApp
Rewards reach people on the channel they already use.
Their choice of brand
Each person picks a gift card they like from the Plum catalogue.
An expiry you set
Cancel unclaimed links and the value returns to your wallet.
Audiences in any market
One order covers several countries.
Your brand on every reward
Each email carries your logo, colours and a message you write.
Media audience engagement rewards for surveys, panels and contests
Your audience tells you what to make next. A small reward gets more people to answer the survey, join the panel or enter the contest, and gives winners a prize they choose.
- Thank readers, listeners and viewers for answering an audience survey.
- Send contest prizes to every winner from one spreadsheet.
- Send by SMS or WhatsApp for audiences you donât have an email for.
Entertainment referral rewards that pay out on sign-up
Your best subscribers already recommend you. Reward the referral once the new subscription counts, and give the friend a welcome reward too.
- Your app tracks the referral. Plum sends the reward.
- Set the rules for when a referral counts, such as after the first paid month.
- Reward one side or both, at different values.
A two-sided referral reward
- 1
A subscriber shares a link
Your app tracks the referral, as it does today.
- 2
Their friend subscribes
Your rules decide when the referral counts.
- 3
Both get a gift card
Plum sends each one by email, SMS or WhatsApp.
Subscriber incentives or a full loyalty program
Plum fulfils rewards and can run points. For a full loyalty program with tiers and a member app, see Loyalife.
- Use Plum for sign-up, referral, survey and contest rewards.
- Use Loyalife for a full program with tiers and a member app.
Which Xoxoday product fits
- Plum
- A gift card for each action: a sign-up, a referral, a survey, a contest win.
- Loyalife
- A full loyalty program with points, tiers and a member app.
Use cases
How media brands use audience rewards
New subscriptions
A welcome reward when someone signs up or moves to a paid plan.
Friend referrals
A reward for the subscriber who brings in a friend.
Audience surveys and panels
A thank-you for sharing what they watch, read or listen to.
Contests and competitions
Prizes for winners, sent the same day the contest closes.
Win-back offers
A reward for lapsed subscribers who come back.
Premieres and live events
A card for fans who attend a screening, show or launch.
Pay on issue, or pay on use
Plum runs on a pre-funded wallet. You choose when itâs debited.
Pay on issue
You pay the full card value the moment each card is sent.
- A fixed, known cost for every send.
- Suits awards and gifts, where every card gets used.
- Unused value stays with Xoxoday.
Pay on use
You pay only for the value people actually spend.
- Unused value goes back to your wallet.
- Suits survey incentives and campaigns, where some cards go unused.
Plum vs building subscriber rewards in-house
- Codes bought from each brand
- The same brand for every subscriber
- Winners emailed by hand
- Codes bought upfront and never used
- A new supplier for every country
- One catalogue, one wallet
- Each person picks a brand they like
- Sent in seconds by email, SMS or WhatsApp
- Unclaimed link value returns to your wallet
- Several countries in one order
Trusted by global and US teams
HR and people teams use Plum to send rewards in the countries they operate in.
Kennametal
20+ countries
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
Madison Ruff
Senior HRIS Analyst
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
HR Business Partner
H&M India