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Survey Incentive Gift Cards

Send a gift card after survey completion

Thank every respondent the moment they finish. Connect your survey tool so each completed response sends a gift card, or upload your respondents and reward them all in one order.

Trusted by teams at Google, Adobe, Nielsen and Western Digital

Google
Adobe
Nielsen
Western Digital
Google
Adobe
Nielsen
Western Digital
Google
Adobe
Nielsen
Western Digital
Ordering

How to send survey incentive gift cards with Plum

01

Fund your wallet

Sign up, complete a one-time business check, and add funds in your preferred currency.

02

Connect your survey

Connect Qualtrics, SurveyMonkey or Typeform, or upload a list of respondents. Add your logo and message.

03

Reward on completion

Each completed response sends a card by email, SMS or WhatsApp. Track every send live.

What you get

A survey incentive platform that pays only for what’s used

Triggered by your survey

Connect Qualtrics, SurveyMonkey or Typeform, and a completed response sends the reward.

Bulk sends

Upload one list of respondents and reward everyone on it.

Their choice of brand

Each respondent picks a gift card they like from the Plum catalogue.

Respondents in any market

One order covers several countries.

Pay on use

Pay only for the value respondents actually spend.

Unclaimed rewards

Reward links can expire on a date you set. Cancel unclaimed links and the value returns to your wallet.

Automation

Automated survey rewards from the tool you already use

Sending cards by hand after every survey wave slows the thank-you and takes someone’s afternoon. Set the rule once and let each completed response send its own reward.

  • Connect Qualtrics, SurveyMonkey or Typeform.
  • Use the rewards API for your own survey platform.
  • Or skip the setup and send from the dashboard.
See survey rewards

Where survey rewards can start

Survey tools
Qualtrics, SurveyMonkey, Typeform
Your own platform
Plum rewards API, with a sandbox
One-off studies
A spreadsheet upload
Delivery
Email, SMS or WhatsApp
On completion

A gift card the moment the survey is done

Respondents are more likely to take your next survey when the last reward arrived on time. Plum sends it in seconds, with your logo and message.

  • Reward only completed responses.
  • Deliver by email, SMS or WhatsApp.
  • Plum can detect duplicate submissions.
A gift card email sent to a respondent after they completed a survey
Market research

A market research rewards platform for panels and studies

Research teams reward panels, interviewees and study participants across many countries. Plum sends each person a card for their own country from one order and one wallet.

  • Reward surveys, interviews and diary studies.
  • Pay on use, so unused value goes back to your wallet.
  • Every send is tracked, for your study records.

A research study with gift card rewards

  1. 1

    Recruit

    Tell people the reward up front in your invite.

  2. 2

    Complete

    A finished response or interview counts toward the reward.

  3. 3

    Reward

    Each participant gets a card for their own country, in one order.

Use cases

How teams use survey incentive gift cards

Customer feedback surveys

A card for customers who answer your feedback survey.

NPS surveys

A thank-you for answering a short NPS survey.

Research panels

Rewards for panel members across several countries.

User interviews

A card after each interview or feedback session.

Product testing

Rewards for beta testers and usability studies.

Clinical and health studies

Thank participants for each completed study visit.

Pay on issue, or pay on use

Plum runs on a pre-funded wallet. You choose when it’s debited.

Pay on issue

You pay the full card value the moment each card is sent.

  • A fixed, known cost for every send.
  • Suits awards and gifts, where every card gets used.
  • Unused value stays with Xoxoday.

Pay on use

You pay only for the value people actually spend.

  • Unused value goes back to your wallet.
  • Suits survey incentives and campaigns, where some cards go unused.

Plum vs sending survey rewards by hand

Sending by hand
  • Someone exports responses and buys cards
  • Respondents wait weeks for the reward
  • One brand for every country
  • Paying for cards nobody uses
  • Rewards tracked in a spreadsheet
Sending through Plum
  • A completed response sends the card
  • Sent in seconds after completion
  • Each respondent picks a card for their own country
  • Pay on use, unused value returns to your wallet
  • Every send tracked live
Customer stories

Trusted by global and US teams

HR and people teams use Plum to send rewards in the countries they operate in.

Kennametal
98% fulfilment rate

Kennametal

20+ countries

Read case study
Growmark
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
99% fulfilment rate

Madison Ruff

Senior HRIS Analyst

Read case study
H&M India
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
99.9% fulfilment rate

HR Business Partner

H&M India

Read case study
Last updated: November 2026

Questions about survey incentive gift cards

Connect your survey tool to Plum, and a completed response triggers the gift card. Or export the list of people who finished, upload it to Plum, and send every card in one order by email, SMS or WhatsApp.

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