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Bulk gift cards for telecom companies
Reward subscribers who upgrade, switch or refer a friend, and the dealers who sell your plans. Plum sends each gift card in seconds, from your app or a spreadsheet.
Trusted by teams at Google, Adobe, Nielsen and Western Digital
How to run telecom subscriber rewards with Plum
Fund and set budgets
Fund a wallet in your preferred currency and set a budget for each campaign.
Connect your app
Call the rewards API when an action counts, or upload a list for one-off campaigns.
Send and track
Rewards go out by SMS, email or WhatsApp, and you track every send live.
What you get
Subscriber rewards at the scale of a network
Rewards API with a sandbox
Fire rewards from your app or billing flow, and test it first.
SMS, email or WhatsApp
Reach subscribers on the number they already use with you.
Their choice of brand
Each subscriber picks a gift card they like from the Plum catalogue.
A budget per campaign
Pre-fund the wallet and set a budget for each program.
An expiry you set
Cancel unclaimed links and the value returns to your wallet.
Sign-off before it goes
A second person can approve each send.
Subscriber rewards sent from your app
Your systems already know when a subscriber upgrades, switches or pays by direct debit. Use the rewards API to send a gift card at that moment.
- Reward plan upgrades and switches from another network.
- Thank subscribers for downloading and using your app.
- Choose pay on use for big campaigns, so you only pay for what people spend.
A subscriber reward, end to end
- 1
A subscriber upgrades
Your billing system or app records the new plan.
- 2
Your app calls Plum
Through the rewards API, once your rules say the action counts.
- 3
The subscriber gets a gift card
By SMS, email or WhatsApp, with an expiry you set.
Telecom dealer incentives for retailers and their staff
Operators often sell through their own stores, franchise dealers and independent retailers. Reward them for new connections and upgrades, with a budget for each channel.
- Reward new connections and plan upgrades each month.
- Send to retail staff by SMS or WhatsApp.
- Set a budget for each dealer channel or region.
Telecom customer loyalty programs built on simple thank-yous
Plum sends a gift card for each action a subscriber takes. It isnât a points program, so there are no points to collect and no tiers to manage.
- Use Plum for upgrade, switch, referral and survey rewards.
- Each subscriber picks a gift card they like.
What Plum does
- Sends
- A gift card for each action: an upgrade, a switch, a referral, a survey.
- Skips
- Points to collect and tiers to manage. Each reward stands on its own.
Use cases
How telecom operators use Plum rewards
Plan upgrades
A card when a subscriber moves to a bigger plan.
Network switches
A welcome reward for people who move from another network.
App adoption
A thank-you for downloading and logging in to your app.
Friend referrals
A card for each friend who joins.
Dealer activations
Rewards for retailers who sign up new connections.
Network surveys
Thank subscribers for rating their coverage or service.
Pay on issue, or pay on use
Plum runs on a pre-funded wallet. You choose when itâs debited.
Pay on issue
You pay the full card value the moment each card is sent.
- A fixed, known cost for every send.
- Suits awards and gifts, where every card gets used.
- Unused value stays with Xoxoday.
Pay on use
You pay only for the value people actually spend.
- Unused value goes back to your wallet.
- Suits survey incentives and campaigns, where some cards go unused.
Plum vs building subscriber rewards in-house
- Contracts with each gift card brand
- A long build before launch
- One brand for every subscriber
- Unclaimed rewards are money lost
- Dealer rewards run on a separate system
- One catalogue through one API
- Test in the sandbox, then go live
- Each subscriber picks a card they like
- Cancel unclaimed links and the value comes back
- Subscribers and dealers from one wallet
Trusted by global and US teams
HR and people teams use Plum to send rewards in the countries they operate in.
Kennametal
20+ countries
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
Madison Ruff
Senior HRIS Analyst
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
HR Business Partner
H&M India