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Custom gift cards with your brand on them
Send gift cards in emails, messages and landing pages that carry your logo, colours and words. Set a value and a note for each person, and send to everyone in one order.
Trusted by teams at Google, Adobe, Nielsen and Western Digital
How to send custom gift cards
Add your brand
Upload your logo, set your brand colour, and write the message people will see.
Add people and values
Upload a spreadsheet with a name, message and value for each person.
Send now or schedule
A second person signs off, then cards go out now or on a set date, and you track every send live.
What you can customise
Custom gift card options on Plum
Logo
On the email, landing page and storefront.
Colours
Your brand colour on the storefront, plus your own email banner.
Message
Your subject line and note, with a different note per person if you like.
Channel
Email, SMS or WhatsApp, each with its own template.
Domain
Send from a custom domain for fully white-label delivery.
Catalogue
Choose which brands each program, region or group sees.
Branded gift cards people know are from you
A gift card from an unknown sender is easy to ignore. Branded gift cards arrive in an email with your logo, banner and message, so people open them.
- Edit the logo and banner right in the email preview.
- Write your own subject line.
- Use the same branding on SMS and WhatsApp sends.
Personalised gift cards for every person
Bulk doesn’t have to mean generic. Each row of your spreadsheet can carry its own name, message and value, and Plum sends them all in one order.
- A personal note for each person.
- A different value per person or occasion.
- Send now, or on each person’s date.
What a custom gift card is on Plum
Your brand is on everything around the card. The card itself is issued by the retailer, so it works exactly as the retailer’s own gift card does.
- Your logo, colours and message on the email, landing page and storefront.
- The retailer’s card, with the retailer’s design and terms.
- Want your logo on a card people can hold? Physical prepaid cards can be co-branded.
Use cases
How teams use branded gift cards
Client gifts
Thank clients at the holidays or after a renewal, in your brand.
Employee recognition
Make every award feel like it comes from the company, not a vendor.
Work anniversaries
A personal note and a card on each person’s date.
Partner incentives
Reward resellers and partners under your brand, not ours.
Customer thank-yous
Reward loyal customers and referrers with a card that carries your brand.
Events and webinars
Thank attendees and speakers with a branded card after the event.
Pay on issue, or pay on use
Plum runs on a pre-funded wallet. You choose when it’s debited.
Pay on issue
You pay the full card value the moment each card is sent.
- A fixed, known cost for every send.
- Suits awards and gifts, where every card gets used.
- Unused value stays with Xoxoday.
Pay on use
You pay only for the value people actually spend.
- Unused value goes back to your wallet.
- Suits survey incentives and campaigns, where some cards go unused.
Plum vs sending plain gift card codes
- A code pasted into a plain email
- The same note for everyone
- One brand for everyone
- Sent from a vendor’s address
- No record of who got what
- A branded email with your logo and banner
- A name and message for each person
- A catalogue you choose for each group
- Sent from your own domain
- Every send tracked live
Trusted by global and US teams
HR and people teams use Plum to send rewards in the countries they operate in.
Kennametal
20+ countries
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
Madison Ruff
Senior HRIS Analyst
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
HR Business Partner
H&M India