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Digital Gift Cards

Digital gift cards, sent in seconds

Send eGift cards to employees, clients and survey participants by email, SMS or WhatsApp. Pick one brand for everyone, or let each person choose from the Plum catalogue.

Trusted by teams at Google, Adobe, Nielsen and Western Digital

Google
Adobe
Nielsen
Western Digital
Google
Adobe
Nielsen
Western Digital
Google
Adobe
Nielsen
Western Digital
Ordering

How to send digital gift cards in bulk

01

Set up and fund

Sign up, complete a one-time business check, and add funds to your wallet.

02

Add people and values

Upload a spreadsheet or add people one by one, then pick a brand or a reward link and set each value.

03

Send now or schedule

A second person signs off, then cards go out now or on a set date, and you track every send live.

What you get

eGift cards from Plum, at a glance

Sent in seconds

Each card goes out as soon as the send is approved.

Email, SMS or WhatsApp

Reach people where they read messages, including staff without a work inbox.

QR code

Share a card as a QR code at events, on printed material or in person.

Your branding

Your logo, colours and message on the email and landing page.

A value for each person

Set a different amount per person in the same order.

Several countries, one order

Send to people in different countries without splitting the order.

Delivery

Electronic gift cards by email, SMS or WhatsApp

Electronic gift cards skip the post. Choose the channel that suits each group, and the card lands where people already check their messages.

  • Email for office teams and clients.
  • SMS or WhatsApp for frontline staff, field teams and panelists.
  • QR codes for events and in-person handouts.
Choosing email, SMS, WhatsApp or QR delivery for a gift card in Plum
Branding

Virtual gift cards under your own brand

A virtual gift card from an unknown sender can look like spam. Plum puts your logo, colours and message on the email and landing page, so people know it’s from you.

  • Upload your logo once and use it on every send.
  • Set your brand colour for the landing page.
  • Write your own subject line and message.
See custom gift cards
Adding a company logo and brand colour to gift card emails in Plum
Choice

Online gift cards each person can choose

Not sure which brand to send? Send a reward link, and each person picks the online gift card they want from the Plum catalogue for their country.

  • One link per person, with an expiry date you set.
  • Cancel unclaimed links and the value returns to your wallet.
  • Prefer one brand for everyone? Send that card directly instead.
See multi-brand gift cards
Setting an expiry date for reward links in Plum

Use cases

How teams use e-gift cards in bulk

Employee rewards

Birthdays, work anniversaries and spot awards, sent on the day.

Research incentives

Thank panelists and study participants as soon as they finish.

Sales and channel incentives

Reward reps and partners with sign-off before every send.

Client gifts

Thank clients at the holidays or after a renewal, under your brand.

Customer goodwill

Make up for a late order or a service problem the same day.

Events and webinars

Reward attendees and speakers once the event is over.

Pay on issue, or pay on use

Plum runs on a pre-funded wallet. You choose when it’s debited.

Pay on issue

You pay the full card value the moment each card is sent.

  • A fixed, known cost for every send.
  • Suits awards and gifts, where every card gets used.
  • Unused value stays with Xoxoday.

Pay on use

You pay only for the value people actually spend.

  • Unused value goes back to your wallet.
  • Suits survey incentives and campaigns, where some cards go unused.

Digital gift cards vs plastic gift cards

Plastic gift cards
  • Printed, packed and posted
  • Can go missing in the post
  • The retailer’s packaging
  • A separate order for each country
  • Value lost on cards nobody uses
Digital gift cards through Plum
  • Sent by email, SMS or WhatsApp in seconds
  • Every send tracked live
  • Your logo, colours and message
  • Several countries in one order
  • Unclaimed reward links return value to your wallet
Customer stories

Trusted by global and US teams

HR and people teams use Plum to send rewards in the countries they operate in.

Kennametal
98% fulfilment rate

Kennametal

20+ countries

Read case study
Growmark
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
99% fulfilment rate

Madison Ruff

Senior HRIS Analyst

Read case study
H&M India
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
99.9% fulfilment rate

HR Business Partner

H&M India

Read case study
Last updated: November 2026

Questions about digital gift cards

A gift card sent electronically instead of printed on plastic. The person gets a code or a link by email, SMS or WhatsApp and uses it with the brand, online or in store, depending on the brand’s terms.

Brand names shown are trademarks of their owners, which do not sponsor this page. Each brand’s gift card terms apply.