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Digital gift cards, sent in seconds
Send eGift cards to employees, clients and survey participants by email, SMS or WhatsApp. Pick one brand for everyone, or let each person choose from the Plum catalogue.
Trusted by teams at Google, Adobe, Nielsen and Western Digital



How to send digital gift cards in bulk
Set up and fund
Sign up, complete a one-time business check, and add funds to your wallet.
Add people and values
Upload a spreadsheet or add people one by one, then pick a brand or a reward link and set each value.
Send now or schedule
A second person signs off, then cards go out now or on a set date, and you track every send live.
What you get
eGift cards from Plum, at a glance
Sent in seconds
Each card goes out as soon as the send is approved.
Email, SMS or WhatsApp
Reach people where they read messages, including staff without a work inbox.
QR code
Share a card as a QR code at events, on printed material or in person.
Your branding
Your logo, colours and message on the email and landing page.
A value for each person
Set a different amount per person in the same order.
Several countries, one order
Send to people in different countries without splitting the order.
Electronic gift cards by email, SMS or WhatsApp
Electronic gift cards skip the post. Choose the channel that suits each group, and the card lands where people already check their messages.
- Email for office teams and clients.
- SMS or WhatsApp for frontline staff, field teams and panelists.
- QR codes for events and in-person handouts.

Virtual gift cards under your own brand
A virtual gift card from an unknown sender can look like spam. Plum puts your logo, colours and message on the email and landing page, so people know itâs from you.
- Upload your logo once and use it on every send.
- Set your brand colour for the landing page.
- Write your own subject line and message.

Online gift cards each person can choose
Not sure which brand to send? Send a reward link, and each person picks the online gift card they want from the Plum catalogue for their country.
- One link per person, with an expiry date you set.
- Cancel unclaimed links and the value returns to your wallet.
- Prefer one brand for everyone? Send that card directly instead.

Use cases
How teams use e-gift cards in bulk
Employee rewards
Birthdays, work anniversaries and spot awards, sent on the day.
Research incentives
Thank panelists and study participants as soon as they finish.
Sales and channel incentives
Reward reps and partners with sign-off before every send.
Client gifts
Thank clients at the holidays or after a renewal, under your brand.
Customer goodwill
Make up for a late order or a service problem the same day.
Events and webinars
Reward attendees and speakers once the event is over.
Pay on issue, or pay on use
Plum runs on a pre-funded wallet. You choose when itâs debited.
Pay on issue
You pay the full card value the moment each card is sent.
- A fixed, known cost for every send.
- Suits awards and gifts, where every card gets used.
- Unused value stays with Xoxoday.
Pay on use
You pay only for the value people actually spend.
- Unused value goes back to your wallet.
- Suits survey incentives and campaigns, where some cards go unused.
Digital gift cards vs plastic gift cards
- Printed, packed and posted
- Can go missing in the post
- The retailerâs packaging
- A separate order for each country
- Value lost on cards nobody uses
- Sent by email, SMS or WhatsApp in seconds
- Every send tracked live
- Your logo, colours and message
- Several countries in one order
- Unclaimed reward links return value to your wallet
Trusted by global and US teams
HR and people teams use Plum to send rewards in the countries they operate in.
Kennametal
20+ countries
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
Madison Ruff
Senior HRIS Analyst
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
HR Business Partner
H&M India