Rewards fulfillment infrastructure for global teams

The workflow

What reward fulfillment looks like with Plum

Reward fulfillment is more than sending a gift card. It is the full path from the moment a reward is earned to the moment it is used and accounted for. Plum sits between a business event and the recipient, handling every step in between.

The problem

What breaks as reward programs scale

A single reward is simple to send. The complexity shows up at volume. A company running reward programs across teams, countries, and vendors typically ends up managing thousands of recipients through spreadsheets, chasing delivery failures, reconciling spend across multiple vendor invoices, and fielding recipient complaints about rewards that never arrived or weren't relevant to their country.

Fraud and misuse risk grows alongside volume too. Without centralized controls, it becomes difficult to see who approved what, whether a budget was exceeded, or whether the same reward was claimed twice. Plum replaces this patchwork with a single fulfillment layer that handles reward creation, delivery, redemption, and reporting, regardless of how many programs, countries, or recipients are involved.

The catalog

The Plum reward catalog

Fulfillment is only as good as what a recipient can actually redeem. Reward relevance drives redemption. A recipient who gets to choose is more likely to claim and use their reward than one who receives a single fixed option. Plum gives recipients access to 10M+ reward options across 30+ categories, localized for 150+ countries, in 50+ currencies and 50+ languages.

• Physical products ship as part of the same reward flow, alongside digital rewards, without a separate vendor or shipping process.
• Each recipient sees a catalog curated to their own geography, language, and currency, not a single global list.
• 8,000+ global and local brand partners behind the catalog.

One infrastructure

Multiple ways to fulfill

Not every program fulfills rewards the same way. Plum supports six fulfillment models from the same platform, so the delivery method can match the program instead of forcing every use case into one format.

Automate

Automate reward fulfillment with APIs

A reward fulfillment API lets a business trigger a reward from inside its own product or workflow, instead of a team manually issuing rewards one at a time. An event in the business's system, a completed action, a milestone, a qualifying transaction, calls the Plum API, which generates the reward, notifies the recipient, and returns status back to the business's system.

Event occurs → API call → reward generated → recipient notified → reward claimed → status returned

• Rewards API for issuing gift cards, points, or links programmatically
• Webhooks that notify the business's system when a reward is delivered or claimed
• Automated triggers tied to specific events or milestones inside the business's own product
• Reward status and redemption data available back through the API, so teams do not have to check a separate portal
• Fits into an existing product or workflow rather than requiring a new interface for end users
• Removes the need to process each reward transaction by hand as volume grows

Global reach

Fulfill rewards across 150+ countries

A reward program that works well in one market often breaks in another: different preferred brands, different currencies, different tax and compliance requirements. Plum operates across 150+ countries with local reward options, 50+ currencies, and country-specific catalogs, so a single program can run globally without sourcing a separate vendor for every market.

Administration stays centralized even when the catalog is localized. One team can manage budgets, approvals, and reporting across every country the program touches.

• 150+ countries, local and global brands in the same catalog
• Multiple currencies handled automatically at redemption
• Centralized administration regardless of how many markets are live

Use cases

Reward fulfillment for different programs

The same fulfillment infrastructure supports very different programs. Each one has a distinct trigger, cadence, and recipient expectation, so each is treated as its own use case rather than a generic template.

Governance

Keep finance and operations in control

Fulfilling rewards at scale does not mean giving every team unrestricted access to a budget. Plum's controls protect budgets and give finance a clear audit trail across every reward issued.

• Role-based administration, so access matches responsibility
• Team-level budgets with threshold controls to prevent overspend
• Maker-checker approval workflows for higher-value rewards
• Catalog, country, and denomination restrictions per program or team
• Sender and domain configuration for delivery trust
• Full audit trail across every reward issued

Visibility

Track the reward after it leaves your system

A reward that has been sent is not the same as a reward that has been received or used. Plum gives visibility into both. Businesses can see delivery status, claim and redemption status, and reward utilization, alongside reporting that ties spend back to specific programs.

• Delivery status per recipient
• Claim and redemption status
• Utilization and spend reporting by program, team, or country
• Data available through the admin portal or pulled back via API

Process

How automated reward fulfillment works

Automating B2B reward fulfillment does not require a large technical project. It typically follows the same sequence regardless of the use case.

1. 1

   Define the trigger

   The action or event that should cause a reward, such as a completed survey, a closed deal, or a referral confirmation

2. 2

   Connect the trigger

   Through the Plum API, a webhook, or an existing integration with a CRM, HRMS, or survey tool

3. 3

   Set program rules

   Budget, approval thresholds, eligible countries, and catalog access for that program

4. 4

   Choose the fulfillment model

   Direct reward, link, code, points, or bulk distribution, based on the program

5. 5

   Monitor and reconcile

   Track delivery and redemption status, and pull reporting data back into existing systems

Why Plum

Why businesses choose Plum for reward fulfillment