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Bulk gift cards for energy and utilities
Thank the customers who go paperless or keep a meter appointment, the field crews who keep supply running and the installers who sell your services. Plum sends gift cards in bulk, from a list or your own systems.
Trusted by teams at Google, Adobe, Nielsen and Western Digital
How to run utility customer rewards programs with Plum
Connect or upload
Call the rewards API from your customer systems, or upload a list for a campaign. Fund a wallet in your preferred currency.
Decide what earns a reward
Set a value for each action, add your logo and message, and choose how long each reward link stays open.
Send and report
Rewards go out as actions are completed. A second person can approve sends, and every reward is tracked.
What you get
Rewards at the scale of a customer base
Rewards API with a sandbox
Send rewards from your billing or customer systems, and test the flow first.
Campaigns from a list
Upload customers or staff and reward them in one send.
Email, SMS or WhatsApp
Use whichever contact detail you hold on the account.
Their choice of brand
Each person picks a gift card they like from the Plum catalogue.
Sign-off and tracking
A second person can approve sends, and every send is logged.
Pay on use
Pay only for the value customers spend; the rest goes back to your wallet.
Utility customer rewards for the actions you want
Some customer actions save you money or time, like going paperless, paying automatically or being home for a booked visit. A small thank-you gives customers a reason to take that step.
- Reward each action once, when your system confirms it.
- Thank customers for answering a service survey.
- Check incentive rules in your market with your compliance team first.
Customer actions to reward
- Paperless billing
- A thank-you when a customer switches to e-bills
- Automatic payments
- A card when a direct debit or autopay is set up
- Meter appointment
- A card when the customer is home for a booked visit
- Feedback survey
- A small thank-you for answering
Energy employee incentive programs for crews and contact centres
Field engineers work in all weather and contact-centre teams take the calls when supply goes down. A gift card they choose is a simple way to thank them after a storm, an outage or a strong quarter.
- Reward a crew after a major fault is fixed.
- Thank contact-centre teams for service scores you set.
- Recognise safe working, using the targets your teams already track.
Sending to field and office teams
- Your HRIS
- Workday, SAP SuccessFactors, BambooHR, Rippling
- A spreadsheet
- Every crew or shift in one upload
- Delivery
- Email, SMS or WhatsApp
- Approval
- A second person signs off each send
Energy channel partner incentives for installers and brokers
Installers, energy brokers and resellers bring you customers you would not reach alone. Reward them for confirmed sales and finished installs, from one wallet and one set of rules.
- Send rewards from a CRM deal stage, or in one batch each month.
- Split the reward across lead, sale and install.
- Check each partnerâs gift policy before you launch.
A staged installer reward
- 1
Lead registered
A small card when an installer or broker logs a qualified lead.
- 2
Sale confirmed
A second card when the customer signs up.
- 3
Install complete
The main reward once the job is signed off.
Use cases
How energy and utility companies use Plum
Paperless switch
A thank-you for customers who move to e-bills.
Kept appointments
A card for customers who are home for a meter or service visit.
Customer surveys
A small reward for answering a service survey.
Customer referrals
A reward when a referred household or business signs up.
Field crew thanks
Rewards for crews after storms, outages and big jobs.
Installer sales
Incentives for installers on confirmed sales and installs.
Pay on issue, or pay on use
Plum runs on a pre-funded wallet. You choose when itâs debited.
Pay on issue
You pay the full card value the moment each card is sent.
- A fixed, known cost for every send.
- Suits awards and gifts, where every card gets used.
- Unused value stays with Xoxoday.
Pay on use
You pay only for the value people actually spend.
- Unused value goes back to your wallet.
- Suits survey incentives and campaigns, where some cards go unused.
Plum vs bill credits and posted vouchers
- A credit buried in next monthâs bill
- Vouchers posted weeks later
- One brand for every customer
- Partner payouts tallied by hand
- No check before campaign money goes out
- A gift card the customer sees right away
- Sent by email, SMS or WhatsApp
- Each person picks a card they like
- Rewards sent from a CRM deal stage
- A second person signs off
Trusted by global and US teams
HR and people teams use Plum to send rewards in the countries they operate in.
Kennametal
20+ countries
Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.
Madison Ruff
Senior HRIS Analyst
Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable.
HR Business Partner
H&M India