Turn intent signals into personalized gift outreach
When 6sense moves an account into the Decision stage, Plum sends a gift to the key contact automatically. Intent converts to outreach in minutes, not days.
6senseConvert 6sense intent signals into pipeline
Convert 6sense intent signals into pipeline
with Plum gifts
Connect Plum with 6sense to deliver personalized gifts to decision makers at in-market accounts the moment intent signals cross your threshold.
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What you can do
Four things you can do once 6sense is connected
6sense identifies who is in-market right now. Plum delivers personalized gifts to those accounts while intent is still high.
Reach in-market accounts with intent-triggered gifts
- 6sense in-market signals trigger Plum gift campaigns
- 6sense in-market signals automatically trigger Plum gift campaigns to the right contacts at the right accounts - no manual list building and no lag between intent and outreach.
- Act on intent before your competitors do
- When 6sense identifies an account moving into an active buying stage, a Plum gift reaches the decision maker immediately while the intent signal is still hot.
Convert 6sense intent signals into pipeline with rewards
- High-intent activity triggers a timely gift outreach
- Keyword research activity, competitor visits, and pricing page views are buying signals. Plum converts those signals into a personalized outreach that stands out from email.
- Gift value scales with account intent score
- Configure Plum to send higher-value rewards to accounts with the highest 6sense intent scores so your gift budget goes to the accounts most likely to convert.
Track which gifted accounts enter pipeline
- Match Plum delivery data with 6sense account journey data
- Plum delivery events - sent, opened, claimed - overlay on the 6sense account journey timeline so revenue teams can see gift-to-pipeline attribution in one view.
- Measure gift ROI against account progression
- Compare accounts that received a Plum gift against accounts that did not to measure the impact of gifting on time-to-pipeline and win rate by segment.
Global gift catalog for every target account
- 6sense works across global markets - Plum delivers locally
- 6sense identifies in-market accounts in any geography. Plum delivers locally relevant rewards in every region so the gift experience is never generic.
- One platform, every market
- Recipients in 50+ countries choose from a localized catalog in their currency and language. Global ABM campaigns require no separate gifting vendor per region.
Use cases
Who runs it, and what for
Three ways revenue teams use Plum with 6sense to turn intent data into pipeline.
Penetrate buying committees at high-value accounts
ABM teams use 6sense contact data to map the full buying committee and Plum to reach each member with a personalized gift - increasing multi-threaded coverage without manual work.
Attribute gift impact on account-based pipeline
Revenue ops teams measure Plum gift delivery against 6sense account journey milestones to show the revenue contribution of ABM gifting programs in board-ready reports.
How it works
From intent signal to delivered gift
Step 1
Connect 6sense and Plum via API
Authenticate Plum with 6sense from the Plum admin dashboard. The integration reads intent signal data and account contact records from 6sense.
Step 2
Configure intent score thresholds and buying stage triggers
Set the 6sense intent score threshold and buying stage that should fire a Plum gift. Different stages can trigger different reward values.
Step 3
Plum sends a gift to the decision maker contact
When the threshold is reached, Plum delivers a personalized gift link to the key contact at the account. The recipient picks from a localized catalog.
Step 4
Delivery and opens tracked against the 6sense account journey
Plum delivery events sync against the 6sense account timeline so intent-to-delivery attribution is visible without leaving your ABM workflow.
Setup
Native API integration. Set thresholds and go
Authenticate Plum with 6sense, configure your intent score thresholds, and Plum starts sending gifts to in-market accounts automatically.
Native 6sense API integration
Plum API key + 6sense API credentials
Bi-directional - 6sense intent triggers rewards, Plum syncs delivery events
Available with Plum
Common Questions
Frequently asked questions
Common questions from ABM and demand gen teams evaluating the 6sense and Plum integration.
Still have a question? Talk to us6sense Revenue AI plans that include API access and segment export support the Plum integration. Contact Plum to confirm compatibility with your current 6sense tier.
Intent score threshold, buying stage advancement (Awareness, Consideration, Decision, Purchase), or specific intent keyword activity. You configure the threshold that maps to your ICP in the Plum admin.
6sense maps the key contacts and buying committee at each account. Plum reads those contact records and sends the gift to the configured primary decision maker or to all buying committee members depending on your setup.
Yes. Each recipient gets a personalized gift link and picks from the Plum catalog in their local currency and language.
Yes. Plum delivers rewards in 50+ countries with locally relevant catalog options. 6sense tracks global accounts and Plum delivers locally for each one.
Plum delivery events - sent, opened, claimed - sync against the 6sense account journey timeline. Revenue ops teams compare gifted accounts against non-gifted accounts in the same buying stage to measure pipeline impact.
See it in your own 6sense instance
A 30-minute call. We'll map intent score thresholds to gift triggers and show what account-level attribution looks like for your team.
Book a demo