Reward contacts across their lifecycle
Send a reward when a contact reaches a stage you care about, such as signing up, booking a meeting, or becoming a customer.
ActiveCampaignReward contacts automatically within
Reward contacts automatically within
ActiveCampaign with Xoxoday Plum
Add Xoxoday Plum to your ActiveCampaign automations and deliver rewards when contacts take the actions that matter.
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What you can do
Four things you can do once ActiveCampaign is connected
ActiveCampaign runs your marketing automation. Xoxoday Plum adds rewards to it, without a second workflow tool.
Rewards inside your automations
- Xoxoday Plum as an automation action
- Add Xoxoday Plum from the Actions tab when you build an automation in ActiveCampaign. No separate tool for your marketers to learn.
- Two ways to start
- Connect from a new automation, or add the Plum action to an automation you are already building. Choose your Plum account and you are connected.
Manual or automated triggers
- Fire rewards when events happen
- Set the Plum automation to trigger automatically from your ActiveCampaign events, so the reward goes out as the contact takes the action.
- Or send on your own call
- Choose a manual trigger when you want a person to decide when a reward goes out.
Campaigns you control in Plum
- Set the amount and pick the rewards
- Define the reward amount and select rewards from the Plum catalog for each campaign.
- Customize the reward email
- Edit the email your contacts receive so the reward arrives in your voice.
One-way and simple to manage
- ActiveCampaign sends, Plum delivers
- ActiveCampaign sends the event to Plum, and Plum executes the reward delivery. Rewards run from your Plum balance.
- Disconnect any time
- Open Connected Apps in ActiveCampaign, select Xoxoday Plum, choose the account, and click Disconnect.
Use cases
Who runs it, and what for
Three ways marketing teams put rewards into their ActiveCampaign automations.
Thank people for their time
Trigger an incentive when a contact completes a survey or feedback form tracked in ActiveCampaign.
Lift response on key campaigns
Attach a reward to the action you want, and let the automation deliver it without a manual follow-up.
How it works
From ActiveCampaign automation to delivered reward
Step 1
Connect Xoxoday Plum
In ActiveCampaign, select Xoxoday Plum from the Actions tab and choose your Plum account.
Step 2
Set up the campaign in Plum
Add funds, create a campaign, define the reward amount, select rewards, and customize the email.
Step 3
Create the Plum automation
Name the automation and choose a manual or automated trigger type, then launch.
Step 4
Rewards go out
When the ActiveCampaign automation fires, Plum delivers the configured reward to the contact.
Setup
Native connection. Set up in both tools
Connect Plum from the ActiveCampaign Actions tab, then configure the campaign and automation in Plum.
Native. Xoxoday Plum is available as an action in ActiveCampaign automations.
One-way. ActiveCampaign sends events to Plum, and Plum delivers the reward.
A Plum account with a funded balance, and the Xoxoday Plum app installed in ActiveCampaign.
Reward amount, reward selection, automation name, and trigger type (manual or automated).
Common Questions
Frequently asked questions
Common questions from marketing ops teams evaluating the ActiveCampaign integration.
Still have a question? Talk to usXoxoday Plum. Plum delivers the rewards that your ActiveCampaign automations trigger.
In ActiveCampaign, create an automation, select Xoxoday Plum from the Actions tab, and choose your account. You can also add the action from within an automation you are already building.
Yes. When you create the automation in Plum you choose a trigger type, manual or automated.
The Xoxoday Plum app installed in ActiveCampaign, and a Plum account with funds added to its balance.
One-way. ActiveCampaign sends events to Plum, and Plum executes the reward delivery.
Go to Connected Apps in ActiveCampaign, select Xoxoday Plum, choose the account, and click Disconnect.
See it in your own ActiveCampaign setup
A 30-minute call. We'll walk through connecting Plum, building the automation, and the rewards you can trigger.
Book a demo