Build Capterra review volume to win more shortlists
Growth teams run Plum-powered incentive campaigns to increase Capterra review count and placement score - so more SMB buyers find the product when comparing alternatives.
CapterraBuild Capterra review volume
Build Capterra review volume
with Plum gift incentives
Connect Plum with Capterra to automatically reward every verified reviewer and improve your listing placement with SMB software buyers.
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What you can do
Four things you can do once Capterra is connected
Capterra is where SMB software buyers compare and shortlist tools. Plum rewards reviewers automatically to build the social proof that wins those comparisons.
Drive Capterra review volume with instant rewards
- Plum delivers an automatic gift on every verified Capterra review
- Every customer who completes a verified Capterra review receives a Plum gift automatically - no manual gift code distribution and no follow-up email needed.
- Higher review count means better Capterra placement
- More verified reviews improve your Capterra listing placement and review score, increasing the chance that SMB buyers shortlist your product when they compare alternatives.
Reach software buyers while they're evaluating alternatives
- Capterra reviewers are in-market software buyers
- The SMB buyers who write Capterra reviews are in the same evaluation cohort as buyers comparing your product to competitors. A strong review profile is your most persuasive asset at that moment.
- Better placement means more inbound trial requests
- Capterra surfaces the highest-reviewed products to buyers running shortlist searches. A higher review count puts your product in front of more buyers without increasing ad spend.
Automatic reward delivery on review verification
- No manual steps - Plum sends the gift on verification
- Plum sends the gift link the moment Capterra verifies the review. No batch sends, no gift codes to track, and no reviewer waiting days for their reward.
- Each reviewer gets a unique personalized gift link
- Not a bulk gift code - each reviewer receives a unique Plum gift link for a catalog in their local currency. Personalization improves claim rates.
Global reward catalog - every reviewer rewarded locally
- Reviewers anywhere in the world get local reward options
- Capterra has a global reviewer base. Plum delivers locally relevant gift options to reviewers in 50+ countries - not just USD gift cards.
- One integration handles every market
- Run a global Capterra review incentive program from one Plum admin without separate gifting vendors or manual currency conversion per market.
Use cases
Who runs it, and what for
Three ways teams use Plum with Capterra to build social proof and improve placement with SMB buyers.
Turn happy customers into a review pipeline
Customer marketing teams identify high-NPS customers and direct them to Capterra with a Plum reward waiting. The incentive increases completion rates and the detail of feedback.
Close SMB deals with verified Capterra social proof
Sales teams share Capterra review pages in SMB deal cycles as verified social proof. A higher volume of detailed reviews gives SMB buyers the confidence to purchase.
How it works
From verified review to delivered gift
Step 1
Connect Plum as your Capterra review incentive provider
Set up Plum through the Capterra review incentive program from the Capterra vendor dashboard. Authenticate Plum as the reward delivery provider.
Step 2
Set the reward value per review type
Configure the Plum gift amount for each Capterra review type. Standard reviews and more detailed or video reviews can receive different reward values.
Step 3
Reviewer submits a review and Capterra verifies it
A customer completes their Capterra review. Capterra verifies it for authenticity before triggering the Plum reward.
Step 4
Plum sends the gift link automatically
The reviewer receives a personalized Plum gift link immediately after Capterra verification. They pick from a localized catalog and the review goes live on Capterra.
Setup
Set up through the Capterra review incentive program
Configure Plum as your reward provider in the Capterra vendor dashboard, set your gift values, and rewards fire automatically on every verified review.
Connected via Capterra review incentive program
Capterra vendor dashboard access + Plum API credentials
Capterra review verification event triggers Plum gift delivery
Available with Plum
Common Questions
Frequently asked questions
Common questions from growth and customer marketing teams evaluating the Capterra and Plum integration.
Still have a question? Talk to usPlum connects through the Capterra review incentive program. You configure Plum as the reward provider from the Capterra vendor dashboard and set the gift value per review type.
Capterra's review policy governs how incentivised reviews are displayed and labelled. All reviews go through Capterra's verification process for authenticity and content quality. Contact Capterra for the current policy on incentivised review labelling.
Yes. You can configure different Plum gift values for different Capterra review types - standard, detailed, or video reviews can each offer a different reward amount.
Yes. Each reviewer receives a unique Plum gift link and picks from the catalog in their local currency and language - not a generic gift card code.
Yes. Plum delivers to reviewers in 50+ countries with locally relevant gift options. A reviewer anywhere in the world can receive a reward without manual currency conversion.
The reward is delivered automatically the moment Capterra verifies the review. Most reviewers receive their gift link within minutes of the verification completing.
See it in your own Capterra profile
A 30-minute call. We'll show how to configure reward values per review type and what a scaled Capterra review incentive program looks like.
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