Penetrate target accounts with intent-triggered gifts
When Demandbase moves a target account into a high-intent stage, Plum sends personalized gifts to each buying committee member automatically. No SDR task, no manual send.
DemandbaseReach the buying committee at target accounts
Reach the buying committee at target accounts
with Plum gifts
Connect Plum with Demandbase to deliver personalized gifts to every decision maker at in-market accounts and accelerate deal cycles with intent-triggered rewards.
Book a demo
Get a personalised walkthrough. We respond within one business day.
What you can do
Four things you can do once Demandbase is connected
Demandbase identifies in-market accounts and the buying committee within them. Plum delivers personalized gifts to every stakeholder to accelerate pipeline.
Intent-triggered gift campaigns for target accounts
- Demandbase intent data triggers Plum gift sends
- Demandbase intent data triggers Plum gift sends to key contacts at accounts showing buying intent - no manual outreach step and no lag between signal and action.
- Act when accounts are most likely to engage
- Gift outreach fires while intent is active, not days later when the buying moment has passed. Demandbase provides the timing; Plum provides the touch.
Reach the full buying committee with personalized rewards
- Demandbase contact data maps to Plum recipient lists
- Demandbase identifies every decision maker in the buying committee at a target account. Plum maps those contacts to recipient lists so every key stakeholder receives a relevant gift.
- Multi-threaded gifting without manual list building
- Reaching five contacts at a target account requires no spreadsheet. Demandbase has the committee; Plum delivers to each member automatically.
Track gift-to-pipeline attribution in your ABM reports
- Plum delivery status flows back into Demandbase
- Plum reward delivery status - sent, opened, claimed - flows back into Demandbase so ABM teams can measure reward ROI alongside account engagement scores and pipeline data.
- Show gift impact on account progression
- Compare accounts that received gifts against those that did not to measure how gifting accelerates progression through the Demandbase account journey stages.
Global reward catalog for accounts in every region
- Plum's local reward options make ABM campaigns work globally
- Demandbase identifies target accounts worldwide. Plum delivers locally relevant rewards in every region so global ABM programs don't need a separate gifting solution per market.
- One catalog, 50+ countries
- Recipients choose from locally relevant gift cards, experiences, and merchandise in their currency and language - not a generic USD gift card.
Use cases
Who runs it, and what for
Three ways revenue teams use Plum with Demandbase to convert account intent into pipeline faster.
Reach the full buying committee at once
Demand gen teams use Demandbase buying committee data to gift every decision maker at a target account in one campaign. Plum handles delivery to each recipient separately.
Attribute gifting revenue impact in Demandbase reports
Revenue ops teams track Plum delivery events against Demandbase account journey milestones to quantify the deal acceleration impact of ABM gifting in pipeline reviews.
How it works
From account intent to delivered gift
Step 1
Connect Demandbase and Plum via API
Authenticate Plum with Demandbase from the Plum admin dashboard. The integration reads account intent data and buying committee contact records from Demandbase.
Step 2
Configure intent stage triggers and account segment rules
Set the Demandbase account journey stage or intent threshold that should fire a Plum gift campaign. Different segments and intent levels can trigger different reward values.
Step 3
Plum sends gifts to buying committee members
When the trigger fires, Plum delivers personalized gift links to every configured contact at the account. Each recipient picks from a localized catalog in their currency.
Step 4
Delivery status syncs back to Demandbase
Reward sent, opened, and claimed events flow back into Demandbase so account engagement scores and pipeline reports reflect gifting activity alongside other account interactions.
Setup
Native API integration. Configure and go
Authenticate Plum with Demandbase, set your account journey stage triggers, and Plum sends gifts to the right contacts at in-market accounts automatically.
Native Demandbase API integration
Plum API key + Demandbase API credentials
Bi-directional - Demandbase intent triggers rewards, Plum syncs delivery status
Available with Plum
Common Questions
Frequently asked questions
Common questions from ABM and demand gen teams evaluating the Demandbase and Plum integration.
Still have a question? Talk to usDemandbase plans that include API access and account journey data export support the Plum integration. Contact Plum to confirm compatibility with your current Demandbase tier.
Account journey stage advancement (Aware, Engaged, Prioritized), intent score threshold, or keyword-specific intent activity. You configure the signal that maps to your target account criteria.
Yes. Demandbase identifies each buying committee member at a target account. Plum maps those contacts and sends each one a separate personalized gift link.
Yes. Each recipient gets a personalized gift link and picks from the Plum catalog in their local currency and language.
Yes. Plum delivers in 50+ countries with locally relevant catalog options. Demandbase tracks accounts globally and Plum delivers locally for each one.
Plum delivery events sync back into Demandbase. ABM teams can compare gifted accounts against non-gifted accounts in the same journey stage to measure the pipeline acceleration effect of the gifting program.
See it in your own Demandbase instance
A 30-minute call. We'll show how intent stage triggers map to gift campaigns and what buying committee coverage looks like for your target accounts.
Book a demo